Programmatic Analyst

Publicis Group; Bogotá; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá, Colombia is seeking a Programmatic Media Specialist to lead digital campaigns across multiple platforms (DV360, TTD, Xandr, Verizon, Mediamath). You will handle setup, monitoring, optimization, and reporting, ensuring delivery aligns with client goals.

The role emphasizes independent work, strong attention to detail, and collaboration with global account teams. Proficiency in Excel and familiarity with programmatic tools (Marin, Kenshoo, 4C) is valued.

Formación

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication and result oriented mindset.
• Attention to details with strong analytical thinking.
• Experience with DV360, TTD and other DSPs; strong Excel skills.

Responsabilidades

• Setup programmatic campaigns across required platforms following agency and advertiser guidelines.
• Lead weekly status calls with internal stakeholders and provide performance and pacing strategies.
• Monitor campaign health and continuously optimize to meet objectives, including budgets, conversions, bidding, and creative relevance.
• Ensure quality of deliverables and accurate campaign setup within platforms; troubleshoot issues as needed.
• Maintain daily communication with the client’s campaign managers and report issues promptly.

Conocimientos

Programmatic media

Campaign optimization

Analytical skills

Attention to detail

Communication skills

Herramientas

Marin

Kenshoo

4C

IAS

DoubleVerify

MOAT

Yahoo DSP

Amazon DSP

Excel

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

• Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers.
• The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world.
• If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines. Run weekly status calls with internal stakeholders providing performance and pacing strategies. Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives. Ensuring the quality of deliverables and campaign set up within the programmatic media platforms. Proactively makes suggestions and troubleshoots issues. Maintain daily communication with the client’s campaign managers. Report any issues that can spark within the operation promptly. Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors Assist to Programmatic and Digital media training sessions and complete the required certification and updates Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to client. Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

Must require: Intermediate programmatic media campaign management/optimization knowledge. Good Communication skills. Result oriented skills. Attention to details skills. Analytical skills. Technical savvy and specifically skilled in any digital vertical. Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting) Intermediate Excel Knowledge. Good to have: Strong knowledge in one of the following fields: Media planning Media Buying Creative strategy Ads Bidding Management Tools: Marin, Kenshoo, 4C. Verification Tools: IAS – Double Verify - MOAT. Knowledge on Yahoo and Amazon DSP.