Programmatic Analyst

Publicis Groupe; Bogotá; Presencial; COP 111.000.111 - 185.000.185; Jornada completa

Descripción de la vacante

Publicis Groupe is seeking a Programmatic Media Specialist in Bogotá, Colombia. The role involves managing programmatic campaigns and ensuring quality deliverables across platforms like DV360 and TTD. Candidates should have intermediate knowledge of campaign management and effective communication skills. This position offers an opportunity for growth within a dynamic team committed to digital transformation. Ideal candidates should be detail-oriented and technically savvy in the media landscape.

Formación

• Intermediate knowledge in programmatic media campaign management and optimization.
• Strong communication skills and an analytical mindset.
• Ability to work independently and focus on quality.

Responsabilidades

• Setup programmatic campaigns on required platforms per client guidelines.
• Monitor campaign health and optimize efforts to meet objectives.
• Deliver recommendations for best practices and operational efficiencies.

Conocimientos

Programmatic media campaign management

Good communication skills

Result oriented

Attention to detail

Analytical skills

Technical savvy in digital vertical

Intermediate Excel knowledge

Herramientas

DV360

TTD

Marin

Kenshoo

4C

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines. Run weekly status calls with internal stakeholders providing performance and pacing strategies. Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client\'s objectives. Ensuring the quality of deliverables and campaign set up within the programmatic media platforms. Proactively makes suggestions and troubleshoots issues. Maintain daily communication with the client’s campaign managers. Report any issues that can spark within the operation promptly. Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors Assist to Programmatic and Digital media training sessions and complete the required certification and updates Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to client. Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

Must require: Intermediate programmatic media campaign management/optimization knowledge. Good Communication skills. Result oriented skills. Attention to details skills. Analytical skills. Technical savvy and specifically skilled in any digital vertical. Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting) Intermediate Excel Knowledge. Good to have: Strong knowledge in one of the following fields: Media planning Media Buying Creative strategy Ads Bidding Management Tools: Marin, Kenshoo, 4C. Verification Tools: IAS – Double Verify - MOAT. Knowledge on Yahoo and Amazon DSP.