Senior Programmatic Analyst

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 60.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá seeks a Senior Programmatic Media Analyst to lead programmatic campaigns for global clients, driving paid media strategy, budget allocation, and ROI improvements. You will oversee campaign execution, collaborate with publishers, train teammates, and deliver data-driven recommendations while building strong client relationships across English and Spanish markets.

Join a global team of experts at PGD and help elevate digital performance with advanced analytics

Formación

• Must have English Level B2 or above.

Responsabilidades

• Lead the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions.

Conocimientos

English Proficiency

Programmatic platforms

Data-driven decisions

Team collaboration

Analytical thinking

Herramientas

DV360

The Trade Desk

Yahoo DSP

Verizon

Xandr

Amazon DSP

Teads

Amobee

GCM

Sizmek

IAS/MOAT/DoubleVerify

Data Studio

Supermetrics

Power BI

Datorama

Excel

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

Publicis Global Delivery is looking for a Senior Programmatic Media Analyst who wants to help our global clients succeed and, our team continue growing. You will directly contribute to transforming our international clients' businesses by running and activating programmatic campaigns and guiding team members to improve their technical goals.

You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. You will develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting. The ideal candidate has independence and a focus on quality and is eager to grow together with more than 5,000 employees of Publicis Global Delivery in the world. If you are passionate about digital marketing and possess the required skills, this opportunity may be the perfect fit for you.

Responsibilities

• Lead the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions.
• Lead all aspects of campaign execution, including planning, documentation, handling assets, and acquiring or providing all requirements for campaign launches.
• Coordinate with publishers to set up and handle deals and build a good rapport and collaborative relationship with publishers.
• Proactively identify client growth opportunities and take actions to ensure they happen.
• Assist in programmatic and digital media training sessions. You will have the time and opportunity to grow and help others succeed. Oversee the development, rollout, and adherence to programmatic best practices.
• Prepare, train, and certify yourself to evolve and continue your career path within PGD while working on your daily tasks.
• Develop, improve, and maintain relationships with clients through exceptional client service.
• Provide clients with recommendations and optimization strategies that are aligned with their objectives. Be responsible for campaign optimizations and the QA process.

Qualifications

Must require:

• English Level B2 or above.
• Advance expertise in one or more Programmatic DSPs Platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee among others.
• Strong communication skills (English and Spanish).
• Result oriented skills.
• Attention to details skills.
• Analytical skills.Previously trained in digital branding or performance campaigns.
• In-depth knowledge of programmatic platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
• Intermediate Excel knowledge.
• Strong teamwork and client orientation skills to help the team grow.
• Intermediate knowledge on reporting tools such as Data Studio, Supermetrics, Power Bi and Datorama.
• Strong knowledge managing Ad serving tools (GCM, Sizmek) and Verificators (IAS – MOAT –Double Verify).

Good to have:

• Strong knowledge in one/two of the following fields: Media planning, Media Buying, Creative strategy, Bidding Management
• Tools: Marin, Kenshoo, 4C.
• Paid Social Media Platforms.