Senior Programmatic Campaign Lead

Publicis Groupe; Bogotá; Híbrido; COP 60.000.000 - 100.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking a Senior Programmatic Analyst to lead the execution and optimization of programmatic campaigns for global clients in Bogotá. You will mentor teammates, share best practices, and drive operational excellence while collaborating with cross-functional teams to deliver business results.

The role requires strong experience with DSP platforms such as DV360 and The Trade Desk, plus familiarity with CM360/Sizmek and verification tools.

Formación

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• B2+ English level (required).
• Strong hands-on experience with one or more DSPs such as DV360, The Trade Desk, Yahoo DSP, Xandr, Amazon DSP, Teads or Amobee.
• Experience managing branding and/or performance campaigns.
• Strong understanding of the digital media ecosystem and programmatic advertising.
• Experience with ad servers such as Campaign Manager 360 (CM360/GCM) or Sizmek.
• Knowledge of verification tools like IAS, MOAT, or DoubleVerify.
• Intermediate Excel skills.
• Experience with reporting tools such as Looker Studio, Power BI, or Datorama.
• Excellent analytical, communication, client management and teamwork skills.

Responsabilidades

• Plan, launch, manage, and optimize programmatic campaigns across DSP platforms.
• Develop data-driven optimization strategies to maximize campaign performance.
• Manage campaign execution, QA processes, assets, and launch requirements.
• Collaborate with publishers and internal teams to ensure flawless campaign delivery.
• Build strong relationships with clients by providing strategic recommendations and performance insights.
• Mentor team members and contribute to programmatic best practices.
• Support training initiatives and continuously expand your technical expertise.
• Analyze campaign performance and communicate insights to internal and external stakeholders.
• Stay up to date with new technologies, industry trends, and platform certifications.

Conocimientos

Analytical thinking

English communication

Team collaboration

Client management

Educación

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

Herramientas

DV360

The Trade Desk

Yahoo DSP

Xandr

Amazon DSP

Teads

Amobee

Campaign Manager 360 / CM360

Sizmek

IAS / MOAT / DoubleVerify

Looker Studio

Power BI

Datorama

Descripción del empleo

Publicis Global Delivery is seeking a Senior Programmatic Analyst to lead the execution and optimization of programmatic campaigns for global clients in Bogotá. You will mentor teammates, share best practices, and drive operational excellence while collaborating with cross-functional teams to deliver business results.

The role requires strong experience with DSP platforms such as DV360 and The Trade Desk, plus familiarity with CM360/Sizmek and verification tools.