Senior PPC Strategist (Remote) | B2B Growth & ROAS

Blacksmith Agency LLC; Medellín; Remote; COP 275,705,000 - 356,795,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager to own paid media for a portfolio of B2B and growing-brand clients. You will direct targeting, budgeting, bidding, testing, and the narrative around performance for client calls.

You will lead campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, ensuring accurate tracking with GA4, Tag Manager, and platform pixels. Strong English on live calls with US clients is essential.

Qualifications

• 3+ years hands-on experience managing Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA or pipeline metrics.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Manage targeting, budgets, bidding, and testing; know when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and pixels.
• Develop a 90‑day and quarterly roadmap for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long‑term client relationships.

Skills

Google Ads

Meta

Budget management

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a PPC Manager to own paid media for a portfolio of B2B and growing-brand clients. You will direct targeting, budgeting, bidding, testing, and the narrative around performance for client calls.

You will lead campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, ensuring accurate tracking with GA4, Tag Manager, and platform pixels. Strong English on live calls with US clients is essential.