Senior Media Planner & Data-Driven Strategist

Publicis Groupe

Bogotá

On-site

COP 36,000,000 - 72,000,000

Full time

14 days+

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Job summary

Publicis Global Delivery (PGD) is seeking a data-driven Media Planner to participate in daily planning, activation, post-analysis, and conciliation tasks for high-profile campaigns across multiple media.

You will work with clients and internal teams to optimize campaigns, evaluate performance, and implement refinements based on results. A degree in Media/Advertising and strong English skills are required.

Qualifications

Bachelor's degree in Media/Advertising, Finance Economics, or Business related.
3+ years of paid media experience required.
Strong English skills (C1) and excellent communication.
Strong planning across channels, buying models, and media mix understanding.
Articulation and negotiation skills essential.
Process orientation with ability to define and optimize workflows.

Responsibilities

Analyzing data, thinking creatively and designing strategies to drive effective campaigns.
Collaborating with clients to select media channels that fit objectives.
Assessing impact of different media types for target markets.
Developing options for media plans based on client goals.
Analyzing post-campaign results and recommending refinements.
Interacting with partners to implement and maintain media plans.
Collecting and analyzing information on media channels (print, TV, radio, online, outdoor).
Creating or recommending media strategies to attract and retain customers and build brand loyalty.