Senior Data Analyst

Publicis Groupe ANZ; Bogotá; Sur place; COP 60 000 000 - 90 000 000; Plein temps

Résumé du poste

Publicis Global Delivery in Bogotá seeks a data-driven analyst to manage client communications, meetings, and end-to-end deliverables for digital marketing campaigns.

You will collect, analyze, and report on performance, build dashboards in PowerBI/Tableau, and translate data into actionable insights and optimization plans for clients.

Strong analytical skills, attention to detail, and the ability to tell a compelling data story are essential.

Qualifications

• Experience analyzing campaign data and reporting on performance.
• Ability to translate data into actionable insights and recommendations.
• Proficient with dashboards and data visualization tools (Power BI/Tableau).

Responsabilités

• Manage client communications and meetings.
• Deliverables include collecting, analyzing, and reporting campaign performance data.
• Create data-driven insights and optimization strategies for clients.
• Present findings clearly to clients with data storytelling.

Connaissances

Data storytelling

Analytical thinking

Communication

Storytelling with data

Outils

Excel

Power Query

Power Pivot

PowerBI

Tableau

SQL

DV360

DCM

Facebook Business Manager

Pinterest Ads

Google Ads

Meta Ads

Twitter Ads

Marketing Digital Metrics

Description du poste

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

Manage client communication and meetings, as well as end to end deliverables

Deliverable management includes: collecting, analyzing, and reporting on campaign performance to provide clients with data-driven insights and optimization strategies. Responsibilities include using various reporting systems, creating dashboards, tracking data across the Commerce landscape and contributing to measurement plans. The role requires analytical skills, attention to detail and a knack for storytelling with data.

Responsibilities

Able to manage multiple projects and reports independently within defined timelines

Quickly adapts to cross-functional communication and collaboration- Strong team player

Converts complex data into actionable insights using the framework: “What happened? Why did it happen? What should we do next?”

Proficient in handling and analyzing large datasets

Delivers clear, well-prepared presentations to clients

Qualifications

• Excel


• Power Query


• Power Pivot


• Datorama or PowerBI or Tableau


• SQL


• DV360


• DCM


• Facebook Business Manager


• Pinterest Ads


• Google Ads


• Meta Ads


• Twitter Ads


• Marketing Digital Metrics