Media Planning & Insights Analyst

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 66 960 000 - 111 600 000; Tempo integral

Resumo da oferta

Publicis Global Delivery in Bogotá is seeking a detail-oriented media planner to collaborate with clients and the strategy team to develop campaigns across channels. You will analyze data, monitor budgets, and prepare client-ready materials.

Ideal candidates have strong planning, organization, and communication skills, plus English B2+ and a proactive, team-oriented mindset.

Qualificações

• Understanding of planning campaigns across channels and buying models.
• English level B2+ or above.
• Strong planning and organizational abilities.
• Commitment to continuous learning.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools; provide updates for budgeting.
• Oversee monthly savings documents; QA and update flowcharts and budget docs.
• Track budget/flowchart changes with detail; support reach/frequency with Tardiis/NMI.
• Provide audience/consumer insight data from MRI/GWI.
• Provide monthly global tracking updates for internal review.
• Build charts/slides for client presentations.
• Manage monthly competitive insight reporting and chart refreshes.
• Review monthly billing against budgets; flag discrepancies with leads.
• Update weekly TV goals; coordinate updates with investment teams; prepare client-ready slides.

Conhecimentos

Campaign planning

Budget management

Communication skills

English B2+

Organizational skills

Self-starter

Team player

Negotiation

Descrição da oferta de emprego

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

• Manage budget and flighting updates in Lumina and Media Tools Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents QA and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support on building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.

Qualifications

MANDATORY QUALIFICATIONS:

• Good understanding of planning campaigns across the various mechanisms, channels and buying models.
• English level B2+ or above
• Planning and organizing
• Continuous learning
• Strong written and verbal communication skills
• Articulation and negotiation skills
• Good team player
• Self-starter who requires minimal oversight
• Ability to prioritize and manage multiple tasks
• Process orientation and the ability to define and set up processes