Senior Programmatic Media Strategist

Publicis Global Delivery (PGD); Bogotá ciudad; Hybrid; COP 9,000,000 - 15,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Senior Programmatic Media Specialist to drive programmatic campaigns for global clients, manage strategy, budget allocation and ROI across digital channels. You will lead execution, optimize campaigns, and guide team members to achieve high-quality outcomes with strong media analytics.

Ideal candidates bring independence, focus on quality, and a track record in programmatic platforms, with a commitment to growth within Publicis Global Delivery's global

Qualifications

• Experience leading programmatic campaigns and digital marketing initiatives.
• Proficient in two or more DSPs and strong data-driven decision making.
• Strong analytical and reporting capabilities with attention to detail.

Responsibilities

• Lead programmatic media buying strategies and direct-to-publisher activities with data-driven decisions.
• Oversee end-to-end campaign execution: planning, assets, and launches.
• Coordinate with publishers to negotiate deals and maintain relationships.
• Identify client growth opportunities and drive actions to realize them.
• Mentor teammates and conduct programmatic trainings to elevate the team.
• Ensure adherence to programmatic best practices and QA processes.
• Develop and refine client recommendations and optimization strategies.

Skills

Analytical skills

Attention to detail

Result oriented

Teamwork & client focus

Tools

DV360

TTD

Yahoo DSP

Verizon

Xandr

Amazon DSP

Teads

Amobee

Data Studio

Supermetrics

Power BI

Datorama

GCM

Sizmek

IAS MOAT DoubleVerify

Job description

Publicis Global Delivery is seeking a Senior Programmatic Media Specialist to drive programmatic campaigns for global clients, manage strategy, budget allocation and ROI across digital channels. You will lead execution, optimize campaigns, and guide team members to achieve high-quality outcomes with strong media analytics.

Ideal candidates bring independence, focus on quality, and a track record in programmatic platforms, with a commitment to growth within Publicis Global Delivery's global