Media Performance Buying Analyst

Publicis Groupe; Bogotá; On-site; COP 44,640,000 - 89,280,000; Full time

Job summary

Publicis Groupe Holdings B.V in Bogotá seeks a Media Buying Analyst to manage large budgets and steer paid marketing strategies for client campaigns. You will allocate budgets, optimize performance, and deliver ROI while collaborating with cross-functional teams.

The ideal candidate has a Bachelor’s in Media/Advertising and 6 months to 1 year in marketing or project roles, with strong Excel, PowerPoint, and analytical skills.

Qualifications

• B2 or above English language level.
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• 6 months - 1 year in roles related to Project Management or Marketing

Responsibilities

• Handling large budgets for media campaigns
• Developing specific campaigns for high-quality outcomes
• Campaign targeting, projections, launch, pacing, optimization, and reporting
• Participating in production tasks related to activation
• Generating reports on program content and media analytics
• Maintaining buys, tracking delivery, and securing make-goods
• Assisting with pre-campaign and post-campaign requirements
• Troubleshooting revenue models and resolving campaign issues
• Handling online advertiser and publisher queriesTraining and collaborating with peers
• Continuous learning and self-improvement

Skills

Excel

Negotiation

Project management

Media buying

Campaign analysis

Communication

Analytical skills

PowerPoint

Education

Bachelor's in Media/Advertising

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

The successful candidate for the Media Buying Analyst position will be responsible for handling large budgets media campaigns for our Media clients. Managing overall paid marketing strategy, communication, budget allocation, and ROI. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities

• Handling large budgets for media campaigns
• Developing specific campaigns for high-quality outcomes
• Campaign targeting, projections, launch, pacing, optimization, and reporting
• Participating in production tasks related to activation
• Generating reports on program content and media analytics
• Maintaining buys, tracking delivery, and securing make-goods
• Assisting with pre-campaign and post-campaign requirements
• Troubleshooting revenue models and resolving campaign issues
• Handling online advertiser and publisher queriesTraining and collaborating with peers
• Continuous learning and self-improvement

Qualifications

• B2 or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• 6 months - 1 year in roles related to Project Management or Marketing

Skills

• Microsoft Excel: Intermediate (Must)
• Negotiation and project management skills (Must)
• Proactive and purposeful person (Must)
• Knowledge of media buying and advertising
• Ability to measure and analyze campaign performance
• Excellent verbal and written communication skills
• Strong analytical and numerical skills
• Proficiency in MS PowerPoint