Senior Media Planning & Optimization Analyst

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 30.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Bogotá is seeking a Media Planner to handle daily execution of planning, activation, post-analysis, and conciliation for high-profile campaigns across media.

You will work with clients to choose optimal channels, analyze performance, and propose process optimizations while training new team members.

Formación

• Bachelor’s degree in Marketing, Advertising, Communication, Business or related field.
• English level C1.
• Minimum 3 years in planning campaigns (traditional and digital).
• Strong communication and teamwork skills.
• Advanced Excel knowledge.
• Intermediate project management skills.

Responsabilidades

• Analyze data and design strategies to reach target audiences effectively.
• Collaborate with clients to select the best media channels.
• Assess media types for target markets according to client goals.
• Develop campaign media plan options aligned with client objectives.
• Analyze post-campaign results and suggest refinements.
• Coordinate with partners to implement and maintain media plans.
• Gather data on media channels including newspapers, radio, TV, Internet, outdoor.
• Create media strategies to attract customers, boost brand recognition, and loyalty.

Conocimientos

Campaign planning

English proficiency

Advanced Excel

Strong communication

Teamwork

Analytical

Educación

Bachelor's degree in Marketing/Advertising/Communication/Business

Herramientas

Google Campaign Manager

Data Studio

Media Tools

PowerPoint

Tardiis

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

This position is available in Costa Rica, Colombia and Peru.

Overview

In this role, you will be responsible fordaily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.

Responsibilities

• Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
• Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
• Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
• Developing various options for media plans based on the client's objectives.
• Analyzing the client's post-campaign results and recommending refinements.
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
• Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
• Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• English Level C1.
• Minimum 3 years of experience in planning campaigns, working with traditional and digital marketing campaigns.
• Strong communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Strong teamwork and client orientation skills to help the team grow.
• Advance Excel knowledge.
• Intermediate project management skills.

Tools:

• Google Campaign Manager
• Data Studio

• Media Tools
• PowerPoint
• Tardiis