Senior Programmatic Analyst

Publicis Global Delivery (PGD); Bogotá ciudad; Hybride; COP 9 000 000 - 15 000 000; Plein temps

Résumé du poste

Publicis Global Delivery is seeking a Senior Programmatic Media Specialist to drive programmatic campaigns for global clients, manage strategy, budget allocation and ROI across digital channels. You will lead execution, optimize campaigns, and guide team members to achieve high-quality outcomes with strong media analytics.

Ideal candidates bring independence, focus on quality, and a track record in programmatic platforms, with a commitment to growth within Publicis Global Delivery's global

Qualifications

• Experience leading programmatic campaigns and digital marketing initiatives.
• Proficient in two or more DSPs and strong data-driven decision making.
• Strong analytical and reporting capabilities with attention to detail.

Responsabilités

• Lead programmatic media buying strategies and direct-to-publisher activities with data-driven decisions.
• Oversee end-to-end campaign execution: planning, assets, and launches.
• Coordinate with publishers to negotiate deals and maintain relationships.
• Identify client growth opportunities and drive actions to realize them.
• Mentor teammates and conduct programmatic trainings to elevate the team.
• Ensure adherence to programmatic best practices and QA processes.
• Develop and refine client recommendations and optimization strategies.

Connaissances

Analytical skills

Attention to detail

Result oriented

Teamwork & client focus

Outils

DV360

TTD

Yahoo DSP

Verizon

Xandr

Amazon DSP

Teads

Amobee

Data Studio

Supermetrics

Power BI

Datorama

GCM

Sizmek

IAS MOAT DoubleVerify

Description du poste

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Senior Programmatic Media Specialist who wants to help our global clients succeed and, our team continue growing. You will directly contribute to transforming our international clients' businesses by running and activating programmatic campaigns and guiding team members to improve their technical goals. You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. You will develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

The ideal candidate has independence and a focus on quality and is eager to grow together with more than 5,000 employees of Publicis Global Delivery in the world. If you are passionate about digital marketing and possess the required skills, this opportunity may be the perfect fit for you.

Responsibilities

• -Lead the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions.
• -Lead all aspects of campaign execution, including planning, documentation, handling assets, and acquiring or providing all requirements for campaign launches.
• -Coordinate with publishers to set up and handle deals and build a good rapport and collaborative relationship with publishers.
• -Proactively identify client growth opportunities and take actions to ensure they happen.
• -Assist in programmatic and digital media training sessions. You will have the time and opportunity to grow and help others succeed.
• -Oversee the development, rollout, and adherence to programmatic best practices.
• -Prepare, train, and certify yourself to evolve and continue your career path within PGD while working on your daily tasks.
• -Develop, improve, and maintain relationships with clients through exceptional client service.
• -Provide clients with recommendations and optimization strategies that are aligned with their objectives.
• -Be responsible for campaign optimizations and the QA process.

Qualifications

Must require:

• -Advance expertise in two or more Programmatic DSPs Platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee among others.
• -Result oriented skills.
• -Attention to details skills.
• -Analytical skills.
• -Previously trained in digital branding or performance campaigns.
• -In-depth knowledge of programmatic platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
• -Intermediate Excel knowledge.
• -Strong teamwork and client orientation skills to help the team grow.
• -Intermediate knowledge on reporting tools such as Data Studio, Supermetrics, Power Bi and Datorama.
• -Strong knowledge managing Ad serving tools (GCM, Sizmek) and Verificators (IAS – MOAT –Double Verify).

Good to have:

• -Strong knowledge in one/two of the following fields:
• -Media Buying
• -Bidding Management Tools: Marin, Kenshoo, 4C.