Media Planning Senior Analyst

Publicis Groupe; Bogotá; On-site; COP 36,000,000 - 72,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a data-driven Media Planner to participate in daily planning, activation, post-analysis, and conciliation tasks for high-profile campaigns across multiple media.

You will work with clients and internal teams to optimize campaigns, evaluate performance, and implement refinements based on results. A degree in Media/Advertising and strong English skills are required.

Qualifications

• Bachelor's degree in Media/Advertising, Finance Economics, or Business related.
• 3+ years of paid media experience required.
• Strong English skills (C1) and excellent communication.
• Strong planning across channels, buying models, and media mix understanding.
• Articulation and negotiation skills essential.
• Process orientation with ability to define and optimize workflows.

Responsibilities

• Analyzing data, thinking creatively and designing strategies to drive effective campaigns.
• Collaborating with clients to select media channels that fit objectives.
• Assessing impact of different media types for target markets.
• Developing options for media plans based on client goals.
• Analyzing post-campaign results and recommending refinements.
• Interacting with partners to implement and maintain media plans.
• Collecting and analyzing information on media channels (print, TV, radio, online, outdoor).
• Creating or recommending media strategies to attract and retain customers and build brand loyalty.

Skills

C1 English

Paid Media

Media Planning

Negotiation

Education

Bachelor's degree in Media/Advertising/Finance/Economics/Business

Tools

Excel

Google Campaign Manager

Data Studio

Media Tools

PowerPoint

Tardiis

Job description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.

Responsibilities

• Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
• Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
• Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
• Developing various options for media plans based on the client's objectives.
• Analyzing the client's post-campaign results and recommending refinements.
• Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
• Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
• Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

• C1 English Language Level
• Bachelor's Degree in Media/advertising, Finance Economic or Business related.
• +3 years of experience in Paid Media (Must).
• Good understanding of planning campaigns across the various mechanisms, channels and buying models.
• Strong written and verbal communication skills.
• Articulation and negotiation skills.
• Process orientation and the ability to define and set up processes.

Tools:

• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Basic
• PowerPoint: Basic
• Tardiis: Basic