Audience Insights Specialist — Ad Tech & Analytics

Publicis Groupe; Bogotá; On-site; COP 6,000,000 - 10,000,000; Full time

Job summary

Publicis Global Delivery (PGD) seeks a digital advertising specialist in Bogotá with at least 2 years in client-services roles. You’ll work across display, video and mobile campaigns, leveraging DSPs, CDPs and ad servers, and using Google Analytics to measure performance.

English proficiency at B2 level is required, and familiarity with third-party ad tech is essential. Join a global team within Publicis Groupe to drive client solutions, optimize campaigns, and contribute to data-driven

Qualifications

• 2+ years prior digital advertising experience in a client-services capacity.
• Strong understanding of third-party ad serving platforms (display, video, mobile).
• Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms.
• Strong understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers.
• Understand Web analytics tools (e.g., Google Analytics)

Skills

English B2

2+ years digital advertising

Third-party ad serving platforms

Online Display campaigns

Ad Tech platforms

DSPs, CDPs, 3rd party data

Google Analytics knowledge

Tools

Google Analytics

Job description

Publicis Global Delivery (PGD) seeks a digital advertising specialist in Bogotá with at least 2 years in client-services roles. You’ll work across display, video and mobile campaigns, leveraging DSPs, CDPs and ad servers, and using Google Analytics to measure performance.

English proficiency at B2 level is required, and familiarity with third-party ad tech is essential. Join a global team within Publicis Groupe to drive client solutions, optimize campaigns, and contribute to data-driven