Senior Media Buying & Campaign Optimization Specialist

Publicis Global Delivery (PGD); Bogotá; Sur place; COP 39 060 000 - 83 700 000; Plein temps

Résumé du poste

Publicis Global Delivery (PGD) in Bogotá seeks a skilled Paid Media Specialist to handle large client budgets across Search, Social, Programmatic, and Online Reputation tasks. You will focus on targeting, pacing, optimization, reporting, and QA, collaborating with cross-functional teams to deliver results.

The role requires 2 years of agency experience, advanced Excel/PowerPoint, and strong English communication. You will manage campaigns end-to-end and liaise with media vendors and clients.

Qualifications

• Advanced English level (minimum B2) is required.
• 2 years of paid media marketing experience in an agency role.
• Proficient in Excel and PowerPoint.
• Strong communication and initiative; continuous learning.
• Good understanding of channels and buying models.
• Experience managing big budget campaigns; data-driven insights.
• Certified in programmatic DSPs.

Responsabilités

• Assist in the buying and allocation process.
• Develop reports after screening for prime-time properties.
• Negotiate scatter buys and manage flighting, estimates, and delivery.
• Ensure inventory is in the system, set up packages, and write orders.
• Deliver high-quality work on tight timelines and coordinate workload.
• Provide recommendations, execution, and analysis.
• Be the main contact for troubleshooting and account documentation.
• Manage biddable media campaigns across platforms and vendors.
• Drive innovation and beta testing campaigns.
• Communicate with clients and manage stakeholders.
• Create Post Campaign Analyses and quarterly reviews.
• Understand campaign measurement and insights generation.
• Build and implement account structures and marketing strategy.

Connaissances

Advanced English

Paid Media Marketing

Budget management

Excel

PowerPoint

Communication

Initiative

Programmatic DSPs

Outils

Excel

PowerPoint

Description du poste

Publicis Global Delivery (PGD) in Bogotá seeks a skilled Paid Media Specialist to handle large client budgets across Search, Social, Programmatic, and Online Reputation tasks. You will focus on targeting, pacing, optimization, reporting, and QA, collaborating with cross-functional teams to deliver results.

The role requires 2 years of agency experience, advanced Excel/PowerPoint, and strong English communication. You will manage campaigns end-to-end and liaise with media vendors and clients.