Remote B2B Paid Media Strategist

Blacksmith Agency LLC; Sur; Remote; COP 226,574,000 - 388,412,000; Full time

Job summary

Blacksmith Agency is a remote AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will set budgets, craft roadmaps, and articulate the narrative behind performance during client calls.

You bring 3+ years hands-on in Google Ads and Meta, a track record of improving ROAS/CPA, and agency experience managing multiple clients with clear English communication on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built and optimized campaigns.
• Proven ROAS/CPA improvements and client pipeline impact.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budgets, bidding, targeting, and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly client roadmaps; narrate numbers on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Account optimization

English comms

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is a remote AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will set budgets, craft roadmaps, and articulate the narrative behind performance during client calls.

You bring 3+ years hands-on in Google Ads and Meta, a track record of improving ROAS/CPA, and agency experience managing multiple clients with clear English communication on live calls.