Remote Marketing Analytics Lead

WPP Media Limited; Perímetro Urbano Barranquilla; Hybrid; COP 120,000,000 - 210,000,000; Full time

Job summary

WPP Media seeks a Manager of Analytics to quantify and measure marketing and advertising results. You will partner with Analytics teams across the United States and Bogotá to drive insights and continuity among cross-functional groups.

The role requires 4–6 years in a marketing analytics role, proficiency in Excel and PowerPoint, and strong communication skills. Familiarity with ad platforms and AI tools is a plus. Hybrid/Remote work within Colombia and Mexico is available.

Qualifications

• Bachelor's Degree from a top-tier college with 3.0 GPA or equivalent in Analytics, Technology, Marketing, Advertising, or related field.
• English proficiency at least C1.
• 4–6 years of experience in a marketing analytics role, preferably in a media agency or media research company.
• Proficiency in Excel and PowerPoint; Google Workspace a bonus.
• Experience measuring Brand and Direct Response campaigns.
• Strong project management, communication, and attention to detail.
• Familiarity with Google Ads, Meta Ads, CM360; AI tools a plus; R/SQL/Python a plus.

Responsibilities

• Everything with marketing data (collection, cleaning, analysis, and validation).
• Communicate campaign insights and share best practices internally.
• Tailor insights and recommendations toward actionability.
• Support the wider Analytics team in implementing measurement tools.
• Partner with Planning, Investment, Activation, and other disciplines.
• Transform complex data into actionable presentations.
• Identify and resolve program and project issues; escalate when needed.
• Stay up to date on product offerings and their analytics impact.
• Manage vendor and client communications.

Skills

Marketing analytics

Excel

PowerPoint

Google Ads

Meta Ads

CM360

R

SQL

Python

Generative AI

Education

Bachelor's Degree in Analytics/Marketing/Advertising

Tools

CM360

Google Workspace

Gemini

ChatGPT

Claude

Job description

WPP Media seeks a Manager of Analytics to quantify and measure marketing and advertising results. You will partner with Analytics teams across the United States and Bogotá to drive insights and continuity among cross-functional groups.

The role requires 4–6 years in a marketing analytics role, proficiency in Excel and PowerPoint, and strong communication skills. Familiarity with ad platforms and AI tools is a plus. Hybrid/Remote work within Colombia and Mexico is available.