Associate Director, Client Analytics, GOC

Wpp; Bogotá ciudad; Hybrid; MXN 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Hybrid work environment

Remote or Hybrid Work Modality

Comprehensive benefits

Job summary

WPP is seeking an Associate Director of Analytics to lead the North America Analytics team and deliver actionable insights for media campaigns.

You will design measurements for Brand Lift, A/B testing, and MMTs, and collaborate across regions to drive data-informed decisions. Strong leadership, visualization, and collaboration skills are essential.

Qualifications

• Bachelor’s degree in Analytics or Technology or equivalent experience.
• 7+ years of experience in a data-driven role, preferably in a media agency.
• Experience with Direct Response and Brand campaigns, including A/B testing and Brand Lift studies.

Responsibilities

• Lead the North America Analytics team, delivering actionable insights for campaigns.
• Design and measure Brand and Direct Response campaigns with advanced analytics.
• Present findings clearly to clients and internal teams, enabling data-driven decisions.
• Recruit, manage, and mentor analytics professionals within the BogotA hub.

Skills

Excel

PowerPoint

SQL

Data visualization

Leadership

Project management

Education

Bachelor’s degree in Analytics or Technology

Tools

Google Docs

Python

Job description

Associate Director, Client Analytics, GOC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director of Analytics who will:

Help lead the North America Analytics team, measuring the success of media executions and delivering actionable insights that support data-informed decision-making and continuous innovation.

Lead the design and measurement of Brand and Direct Response campaigns, including Brand Lift studies, A/B testing, and Matched Market Tests (MMTs), ensuring alignment with client objectives.

Present complex data and analytical findings in a clear, visually engaging, and actionable manner to clients and internal teams.

Act as a trusted analytics advisor to clients, understanding their business needs and delivering tailored analytical solutions.

Collaborate across departments to integrate analytics into campaign planning, execution, and evaluation.

Partner with internal and external teams on data integrity, reporting, experimentation, and ad-hoc analysis.

Recruit, manage, and mentor analytics professionals, ensuring effective delegation, efficient workflows, timely delivery of high-quality outputs, and continued professional development.

Lead and develop the analytics team within the Bogotá hub, promoting analytical excellence, innovation, and continuous improvement.

Collaborate with teams across New York, Chicago, San Francisco, and Los Angeles to support consistency, knowledge sharing, and alignment across regions.

Skills and Experience

Bachelor’s degree from a top-tier college, with a 3.0 GPA or equivalent, in Analytics or Technology, or equivalent experience.

7+ years of experience in a data-based role, preferably within a media agency.

Exposure to the measurement of both Direct Response and Brand Awareness campaigns, including A/B experimentation and test design, Brand Lift studies, control versus exposed experimental frameworks, and short-term media effectiveness evaluation.

Experience designing and evaluating Matched Market Tests (MMTs).

Experience managing a team and delegating effectively.

Proficiency in Excel and PowerPoint; experience with Google Docs is a plus.

Familiarity with programming languages; knowledge of SQL is a plus.

Strong ability to present data in a visually engaging and insightful manner, clearly communicating the findings that matter.

Strong organizational and project management skills.

Strong understanding of digital campaign data, including which data points can be collected and how to analyze them.

Experience collaborating with large cross-functional teams and translating client needs into actionable analytical work.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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