Advanced Analytics Manager, GOC

WPP Media; Perímetro Urbano Barranquilla; Híbrido; COP 120.000.000 - 210.000.000; Jornada completa

Descripción de la vacante

WPP Media seeks a Manager of Analytics to quantify and measure marketing and advertising results. You will partner with Analytics teams across the United States and Bogotá to drive insights and continuity among cross-functional groups.

The role requires 4–6 years in a marketing analytics role, proficiency in Excel and PowerPoint, and strong communication skills. Familiarity with ad platforms and AI tools is a plus. Hybrid/Remote work within Colombia and Mexico is available.

Formación

• Bachelor's Degree from a top-tier college with 3.0 GPA or equivalent in Analytics, Technology, Marketing, Advertising, or related field.
• English proficiency at least C1.
• 4–6 years of experience in a marketing analytics role, preferably in a media agency or media research company.
• Proficiency in Excel and PowerPoint; Google Workspace a bonus.
• Experience measuring Brand and Direct Response campaigns.
• Strong project management, communication, and attention to detail.
• Familiarity with Google Ads, Meta Ads, CM360; AI tools a plus; R/SQL/Python a plus.

Responsabilidades

• Everything with marketing data (collection, cleaning, analysis, and validation).
• Communicate campaign insights and share best practices internally.
• Tailor insights and recommendations toward actionability.
• Support the wider Analytics team in implementing measurement tools.
• Partner with Planning, Investment, Activation, and other disciplines.
• Transform complex data into actionable presentations.
• Identify and resolve program and project issues; escalate when needed.
• Stay up to date on product offerings and their analytics impact.
• Manage vendor and client communications.

Conocimientos

Marketing analytics

Excel

PowerPoint

Google Ads

Meta Ads

CM360

R

SQL

Python

Generative AI

Educación

Bachelor's Degree in Analytics/Marketing/Advertising

Herramientas

CM360

Google Workspace

Gemini

ChatGPT

Claude

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Media is WPP’s global media collective.

About The Role

As a Manager, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. You will partner with your Analytics counterparts and cross‑discipline team members across the United States and Bogotá, helping to create continuity among the various teams.

Responsibilities

• Everything with marketing data (collection, cleaning, analysis, and validation)
• Communicate advertising campaign insights generated by our analysis and share communication best practices internally
• Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability
• Support the wider Analytics team in implementing our measurement tools
• Partner with members from other disciplines, including Planning, Investment, Activation, etc.
• Transform complex data into actionable presentations
• Proactively identify and resolve program & project issues, escalating appropriately
• Stay up to date on our product offerings and how they affect analytics
• Managing vendor and client communications

Qualifications

• Bachelor's Degree from a top‑tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising, or equivalent experience
• At least C1 English language proficiency or equivalent
• 4‑6 years of experience working in a marketing analytics‑based role, preferably in a media agency or media research company
• Proficiency in Excel, PowerPoint (Google Workspace a bonus)
• Exposure to the measurement of both Brand and Direct Response marketing campaigns
• Strong project management skills
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Highly organized and efficient under pressure
• Natural affinity for numbers/data and a passion for playing with data in order to solve problems
• Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.
• Experience with generative AI tools (Gemini, ChatGPT, Claude, etc.) a plus
• Experience with programming languages such as R, SQL, and Python a plus

What You Can Expect From MFG And WPP Media

Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. We are committed to hiring people whose values reflect those of our own: genuine, results‑focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging.

Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Benefits include access to internal learning platforms, certifications, and training sessions; life insurance; wellness programs; significant paid time off; preferential partner discounts; employee mental health awareness day; and more.

EEO Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Requirements

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian and Mexican territory. Only candidates residing in Colombia and Mexico with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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