Advanced Analytics Senior Executive, GOC

WPP Media; Colombia; On-site; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Internal learning platforms

Certifications

Training sessions

Life insurance

Wellness programs

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Senior Analyst to quantify and measure marketing and advertising performance, delivering insights to drive innovation. You will partner with Analytics and cross‑discipline teams across the region to build continuity and improve operations.

You will immerse in marketing data, perform analyses, create clear visuals, and tell compelling data stories, while staying current on analytics tools and AI offerings to maximize impact.

Qualifications

• Bachelor’s degree with a 3.0 GPA in Analytics, Technology, Marketing, Advertising or related field.
• Proficiency at least C1 in English.
• 1–3 years in a marketing analytics role, preferably at a media agency.
• Experience with Excel and PowerPoint; Google Workspace a bonus.
• Exposure to Brand and Direct Response measurement.
• Strong project management skills.
• Excellent verbal and written communication.
• Highly organized, detail oriented, capable under pressure.
• Numbers-driven mindset with data problem solving.
• Knowledge of Google Ads, Meta Ads, CM360; AI tools a plus.
• Experience with R, SQL, Python a plus.

Responsibilities

• Fully immerse in marketing data collection, cleaning, analysis and measurement.
• Champion real-time data QA and formatting for media measurement.
• Identify and resolve program issues, escalating as needed.
• Transform data into visually appealing presentations.
• Communicate insights and tell a story about advertising campaigns.
• Learn adjacent practices to tailor insights toward action.
• Stay updated on product offerings and their analytics impact.
• Occasionally manage conversations with vendors and clients.

Skills

Excel

PowerPoint

Google Workspace

Project management

Verbal & written communication

Attention to detail

Organization under pressure

Data interpretation

Advertising platforms knowledge

Generative AI tools

R, SQL, Python

Education

Bachelor’s degree 3.0 GPA in Analytics/Tech/Marketing/Advertising or related field

Tools

Excel

PowerPoint

Google Workspace

CM360

Job description

About WPP Media

WPP Media is WPP’s AI‑driven media operating unit, combining media, data and partnerships to deliver scalable creative personalization and AI‑powered insights.

About the Role

As a Senior Analyst you will quantify and measure the success of marketing and advertising executions, delivering quantifiable insights that enable innovation. You will partner with Analytics and cross‑discipline teams across New York, Chicago, San Francisco and Los Angeles to build continuity and improve operations across teams.

Key Responsibilities

• Fully immerse yourself in marketing data (collection, cleaning, analysis, evaluation) and measurement methodologies such as A/B testing, matched market tests and statistical validation.
• Champion real‑time data QA, input and formatting to ensure successful media measurement implementation.
• Proactively identify and resolve program and project issues, escalating appropriately.
• Transform data into visually appealing presentations.
• Communicate and tell a story with advertising campaign insights.
• Seek knowledge of adjacent practices to tailor insights and recommendations toward actionability.
• Stay up to date on product offerings and their impact on analytics.
• Occasionally manage conversations with vendors and clients.

Qualifications

• Bachelor’s degree from a top‑tier college or equivalent with a 3.0 GPA, in Analytics, Technology, Marketing, Advertising or related field.
• At least C1 English language proficiency or equivalent.
• 1‑3 years of experience in a marketing analytics role, preferably in a media agency.
• Proficiency in Excel and PowerPoint; Google Workspace a bonus.
• Exposure to measurement of both Brand and Direct Response marketing campaigns.
• Strong project management skills.
• Excellent verbal and written communication.
• Strong attention to detail and ability to manage multiple tasks.
• Highly organized and efficient under pressure.
• Natural affinity for numbers and passion for using data to solve problems.
• Experience and knowledge of core advertising platforms such as Google Ads, Meta Ads, CM360, etc.
• Experience with generative AI tools (Gemini, ChatGPT) a plus.
• Experience with programming languages such as R, SQL, and Python a plus.

Benefits and Culture

We offer a workplace that invests in your career, supports growth and fosters a culture of creativity, collaboration and connection. Benefits include access to internal learning platforms, certifications, training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts and employee mental health awareness days.

Equal Opportunity Employer

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age or marital status.

Location & Work Modality

This position is remote or hybrid within Colombian and Mexican territory. Only candidates residing in Colombia or Mexico with a valid work permit may apply. Remote contracts do not allow employment or relocation abroad.