Manager, Data Analytics & BI, GOC

WPP Media Limited; Bogotá; Hybrid; COP 188,608,000 - 314,347,000; Full time

Job summary

WPP Media Limited seeks a Manager, Data Analytics and BI to join the Global Operations Centre. You will collaborate across the US, Europe, and Asia to deliver high-impact insights, guiding Marketing and Campaign decisions with reliable data.

You will lead data collection, cleaning, and analysis, communicating findings to internal teams and clients. A strong analytics background and cross-functional collaboration are essential.

Qualifications

• Bachelor's degree in Analytics, Technology, Marketing, or Advertising, or equivalent experience.
• At least C1 English proficiency.
• 4–6+ years in marketing analytics, preferably in a media agency or research company.
• Proficiency in Excel and PowerPoint; Google Workspace a plus.
• Experience with measurement of Brand and Direct Response campaigns.
• Familiarity with Google Ads, Meta Ads, CM360.
• Strong project management, communication, and attention to detail.
• Experience with R, SQL, Python is a plus.

Responsibilities

• Quantify and measure marketing and advertising effectiveness, delivering actionable insights.
• Collaborate with Analytics and cross-functional teams for continuity and knowledge sharing.
• Manage data collection, cleaning, analysis, and validation for campaign measurement.
• Present insights clearly and share best practices with internal teams.
• Connect analytical findings to campaign decisions with stakeholders.
• Support analytics tools implementation and measurement solutions.
• Handle vendor and client communications with clarity and alignment.

Skills

English proficiency

Marketing analytics

Project management

Team collaboration

Communication

Education

Bachelor's degree in Analytics/Technology/Marketing/Advertising

Tools

Excel

PowerPoint

Google Workspace

CM360

Google Ads

Meta Ads

R

SQL

Python

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager, Data Analytics and BI who will:

• Quantify and measure the success of marketing and advertising executions, delivering actionable insights that help MFG teams improve and innovate their work.
• Collaborate with Analytics and cross-disciplinary teams to support continuity, alignment, and knowledge sharing.
• Manage marketing data collection, cleaning, analysis, and validation, ensuring reliable information for campaign measurement and decision-making.
• Communicate advertising campaign insights and share analytical communication best practices with internal teams.
• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
• Support the broader Analytics team in implementing measurement tools and solutions.
• Partner with Planning, Investment, Activation, and other disciplines to connect analytical findings with campaign decisions.
• Transform complex data into clear, actionable presentations, communicating findings and recommendations effectively.
• Proactively identify and resolve program and project issues, escalating them appropriately when necessary.
• Stay current on MFG's product offerings and understand their implications for analytics and measurement.
• Manage vendor and client communications, ensuring clarity and alignment on analytical work and deliverables.

Skills And Experience

If this opportunity looks right for you, we are looking for candidates who have:

• A bachelor's degree from a top-tier college, with a 3.0 GPA or equivalent, in Analytics, Technology, Marketing, or Advertising, or equivalent professional experience.
• At least C1 English proficiency or equivalent.
• 4-6 years of professional experience in marketing analytics, preferably within a media agency or media research company.
• Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus.
• Exposure to the measurement of both Brand and Direct Response marketing campaigns.
• Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360.
• Strong project management skills, with the ability to coordinate multiple tasks and priorities.
• Strong verbal and written communication skills, including the ability to explain insights and recommendations clearly.
• Excellent attention to detail, organizational skills, and the ability to work efficiently under pressure.
• Strong analytical thinking and a passion for using numbers and data to solve problems.Experience with generative AI tools such as Gemini, ChatGPT, and Claude is a plus.
• Experience with programming languages such as R, SQL, and Python is a plus.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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