Remote Lifecycle & Email Marketing Lead (Braze Expert)

Somewhere; Colombia; Remote; COP 88,800,000 - 142,080,000; Part time

Job summary

SMBmarket is seeking a Lifecycle & Email Marketing Manager to own all email and SMS messaging for trial, paid, and churn campaigns. You’ll build, test, and run multi-step flows inside Braze, ensuring messaging aligns with product events and billing data.

You’ll own optimization, reporting, and deliverability, with hands-on copywriting, experimentation, and a strong focus on driving trial-to-paid conversions and retention.

Qualifications

• 7-10+ years of experience in lifecycle, CRM, or email marketing, ideally for a subscription or SaaS business with US customers.
• Hands-on experience building multi-step flows and campaigns in Braze (Canvas, segments, and events).
• Experience with messaging for trial and subscription businesses, including trial nurture and paid conversion.
• Strong copywriting for email and SMS, with a clear, persuasive voice.
• Proven experience running A/B tests and interpreting results correctly.
• Working knowledge of PostHog or Google Analytics 4 for event tracking and analysis.
• Working knowledge of Stripe data (trials, payments, renewals) so messages match billing events.
• Knowledge of email deliverability and SMS compliance (TCPA).
• Experience with GoHighLevel or a similar CRM is a plus.
• Strong written and spoken English (C1 or above).
• Full availability during US business hours (Pacific Time).
• Basic HTML/CSS for email layout is a plus, but not required.

Responsibilities

• Own All User Messaging
• Build, launch, and maintain every email and SMS sent to SMBmarket users: trial, new member, paying member, lapsed member, and win-back
• Write and edit the copy for each message, keeping SMBmarket's voice consistent
• Plan and run announcements for product launches, pricing changes, live calls, and community events
• Build and Run Braze Flows
• Build multi-step Braze Canvases for trial nurture, trial-to-paid conversion, activation, re-engagement, and win-back
• Set up triggers, segments, and timing using product and billing events so the right message reaches the right person
• Test every flow end to end before it goes live: triggers, personalization, links, and suppression rules
• Test and Optimize
• Run A/B tests on subject lines, content, send timing, and offers
• Report results clearly, with a simple recommendation on what to keep
• Keep a testing log so the team can see what has worked and what hasn’t
• Own Data Flow and Deliverability
• Confirm that user events from the product, PostHog, and Stripe reach Braze correctly, and flag gaps quickly
• Keep audiences matching between Braze and GoHighLevel before each send
• Protect sender reputation: list hygiene, bounce and complaint monitoring, and suppression management
• Keep SMS consent and opt-out handling compliant
• Measure and Report
• Track opens, clicks, conversions, unsubscribes, and revenue impact for each flow
• Report weekly on messaging performance, including its effect on trial-to-paid and retention, with the Head of Product

Skills

Braze experience

Lifecycle marketing

Copywriting

A/B testing

Analytics

PostHog

GA4

Stripe data

Deliverability

English (C1+)

US business hours

HTML/CSS

Tools

Braze

GoHighLevel

PostHog

GA4

Stripe

Job description

SMBmarket is seeking a Lifecycle & Email Marketing Manager to own all email and SMS messaging for trial, paid, and churn campaigns. You’ll build, test, and run multi-step flows inside Braze, ensuring messaging aligns with product events and billing data.

You’ll own optimization, reporting, and deliverability, with hands-on copywriting, experimentation, and a strong focus on driving trial-to-paid conversions and retention.