Marketing Technology Specialist

Digital; Medellín; On-site; COP 280,260,000 - 467,101,000; Full time

Job summary

Digital is seeking an experienced Marketing Technology Specialist to lead a Salesforce Marketing Cloud to Braze migration. You will plan, validate, and guide the migration from planning through implementation and verification, ensuring data, campaigns, and configurations transfer accurately.

The role requires deep Braze expertise and a strong ability to coordinate with the client’s technical team, assess risks, and deliver a robust migration roadmap.

Qualifications

• Demonstrated Braze experience for customer engagement or lifecycle programs.
• Proven track record migrating from Salesforce Marketing Cloud to Braze.
• Strong understanding of SFMC journeys, automations, segmentation, data structures, and campaign logic.

Responsibilities

• Review and validate the SFMC-to-Braze migration strategy, scope, effort estimates, and delivery plan.
• Develop a clear migration roadmap covering data, audiences, campaigns, workflows, configurations, and testing.
• Guide the client's technical team through end-to-end migration and provide expert direction.
• Map SFMC journeys, automations, segmentation logic, and messaging programs into Braze.
• Identify dependencies, migration risks, data issues, and gaps before impact.
• Review migrated data, configurations, campaigns, and workflows for readiness.

Skills

Braze expert

SFMC knowledge

Migration planning

Stakeholder leadership

Data mapping

Campaign orchestration

Job description

We are looking for an experienced Marketing Technology Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze.
This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can confidently guide the project from planning through implementation and validation.
The specialist will initially review and validate the proposed migration approach, scope, effort, and resourcing assumptions. Once the project begins, they will work closely with the client's technical team to map the migration process, provide technical direction, identify risks, and ensure that all required data, campaign logic, configurations, and workflows are transferred accurately.

Responsibilities

• Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan
• Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing
• Guide the client's technical team through the end-to-end migration process and provide expert direction throughout implementation
• Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze
• Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery
• Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch

Requirements

• Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs
• Proven experience completing a migration from Salesforce Marketing Cloud to Braze
• Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic
• Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations
• Ability to independently lead a migration and guide technical and client stakeholders through the process
• Braze certifications are strongly preferred and will be an important selection consideration
• US Central time business hours