Lifecycle & Email Marketing Manager 66133661745

Somewhere; Colombia; Remote; COP 88,800,000 - 142,080,000; Part time

Job summary

SMBmarket is seeking a Lifecycle & Email Marketing Manager to own all email and SMS messaging for trial, paid, and churn campaigns. You’ll build, test, and run multi-step flows inside Braze, ensuring messaging aligns with product events and billing data.

You’ll own optimization, reporting, and deliverability, with hands-on copywriting, experimentation, and a strong focus on driving trial-to-paid conversions and retention.

Qualifications

• 7-10+ years of experience in lifecycle, CRM, or email marketing, ideally for a subscription or SaaS business with US customers.
• Hands-on experience building multi-step flows and campaigns in Braze (Canvas, segments, and events).
• Experience with messaging for trial and subscription businesses, including trial nurture and paid conversion.
• Strong copywriting for email and SMS, with a clear, persuasive voice.
• Proven experience running A/B tests and interpreting results correctly.
• Working knowledge of PostHog or Google Analytics 4 for event tracking and analysis.
• Working knowledge of Stripe data (trials, payments, renewals) so messages match billing events.
• Knowledge of email deliverability and SMS compliance (TCPA).
• Experience with GoHighLevel or a similar CRM is a plus.
• Strong written and spoken English (C1 or above).
• Full availability during US business hours (Pacific Time).
• Basic HTML/CSS for email layout is a plus, but not required.

Responsibilities

• Own All User Messaging
• Build, launch, and maintain every email and SMS sent to SMBmarket users: trial, new member, paying member, lapsed member, and win-back
• Write and edit the copy for each message, keeping SMBmarket's voice consistent
• Plan and run announcements for product launches, pricing changes, live calls, and community events
• Build and Run Braze Flows
• Build multi-step Braze Canvases for trial nurture, trial-to-paid conversion, activation, re-engagement, and win-back
• Set up triggers, segments, and timing using product and billing events so the right message reaches the right person
• Test every flow end to end before it goes live: triggers, personalization, links, and suppression rules
• Test and Optimize
• Run A/B tests on subject lines, content, send timing, and offers
• Report results clearly, with a simple recommendation on what to keep
• Keep a testing log so the team can see what has worked and what hasn’t
• Own Data Flow and Deliverability
• Confirm that user events from the product, PostHog, and Stripe reach Braze correctly, and flag gaps quickly
• Keep audiences matching between Braze and GoHighLevel before each send
• Protect sender reputation: list hygiene, bounce and complaint monitoring, and suppression management
• Keep SMS consent and opt-out handling compliant
• Measure and Report
• Track opens, clicks, conversions, unsubscribes, and revenue impact for each flow
• Report weekly on messaging performance, including its effect on trial-to-paid and retention, with the Head of Product

Skills

Braze experience

Lifecycle marketing

Copywriting

A/B testing

Analytics

PostHog

GA4

Stripe data

Deliverability

English (C1+)

US business hours

HTML/CSS

Tools

Braze

GoHighLevel

PostHog

GA4

Stripe

Job description

______________________________________________________________________

Role: Lifecycle & Email Marketing Manager 66133661745

Priority Location: Latin America

Working Hours: 9AM - 5PM (Mon - Fri) US Pacific Time

Salary Range: $2,500 - $4,000 USD ($) per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About The Company

The company is a private educational platform, deal-sourcing community, and small business listing aggregator. Founded by a serial entrepreneur, our platform connects aspiring business buyers with active small-to-medium business listings to streamline the acquisition process.

About The Role

The company is a membership platform for people buying small businesses. Every email and SMS we send to users affects whether they start a trial, convert to paid, stay, and succeed. This role owns all of that messaging, from the first message a new trial member receives through to announcements, renewals, and win-back campaigns for lapsed members.

You will work directly inside Braze every day, building, testing, and running the flows and campaigns that carry our communication with users.

Our product and growth direction is already set. What we need is a hands-on owner who builds and runs the messaging program, measures what it does, and improves it every week.

This is an execution role with real ownership. Ideas are always welcome, especially where a message or flow is underperforming. But your core value is building, testing, and running messaging that works.

Ownership Boundaries

You own all email and SMS sent to the company’s users in Braze: flows, campaigns, announcements, and their copy.

Our Head of Product owns the product onboarding experience and churn and retention strategy. You build and run the messaging that supports those goals, and you agree targets and triggers with them.

Our Website & Conversion Specialist owns the landing pages and the signup step. You own what happens in Braze after signup.

What You’ll Do

Own All User Messaging

• Build, launch, and maintain every email and SMS sent to SMBmarket users: trial, new member, paying member, lapsed member, and win-back
• Write and edit the copy for each message, keeping SMBmarket's voice consistent
• Plan and run announcements for product launches, pricing changes, live calls, and community events

Build and Run Braze Flows

• Build multi-step Braze Canvases for trial nurture, trial-to-paid conversion, activation, re-engagement, and win-back
• Set up triggers, segments, and timing using product and billing events so the right message reaches the right person
• Test every flow end to end before it goes live: triggers, personalization, links, and suppression rules

Test and Optimize

• Run A/B tests on subject lines, content, send timing, and offers
• Report results clearly, with a simple recommendation on what to keep
• Keep a testing log so the team can see what has worked and what hasn’t

Own Data Flow and Deliverability

• Confirm that user events from the product, PostHog, and Stripe reach Braze correctly, and flag gaps quickly
• Keep audiences matching between Braze and GoHighLevel before each send
• Protect sender reputation: list hygiene, bounce and complaint monitoring, and suppression management
• Keep SMS consent and opt-out handling compliant

Measure and Report

• Track opens, clicks, conversions, unsubscribes, and revenue impact for each flow
• Report weekly on messaging performance, including its effect on trial-to-paid and retention, with the Head of Product

Qualifications & Skills

• 7-10+ years of experience in lifecycle, CRM, or email marketing, ideally for a subscription or SaaS business with US customers
• Required: Hands-on experience building multi-step flows and campaigns in Braze (Canvas, segments, and events)
• Experience with messaging for trial and subscription businesses, including trial nurture and paid conversion
• Strong copywriting for email and SMS, with a clear, persuasive voice
• Proven experience running A/B tests and interpreting results correctly
• Working knowledge of PostHog or Google Analytics 4 for event tracking and analysis
• Working knowledge of Stripe data (trials, payments, renewals) so messages match billing events
• Knowledge of email deliverability and SMS compliance (TCPA)
• Experience with GoHighLevel or a similar CRM is a plus
• Strong written and spoken English (C1 or above)
• Full availability during US business hours (Pacific Time)
• Basic HTML/CSS for email layout is a plus, but not required

The Type Of Person Who Will Succeed

• The person who succeeds in this role thinks in sequences. A welcome email is only the first step of a journey, and you design the whole path.
• You build, test, and check before anything sends. You confirm the trigger fires, the link works, and the audience is right.
• You write like a person, not a brand. Your messages get read because they say something useful.
• When a flow underperforms, you find out why and fix it.