Remote Senior Lifecycle Marketing Leader

Optery; Colombia; Remote; COP 254,404,000 - 286,205,000; Full time

Benefits offered by this job

Health insurance

401k with employer match

Paid time off

Job summary

Optery seeks a Senior Lifecycle Marketing lead to own end-to-end lifecycle programs—from onboarding to win-back—across email, in-app, and push. You will design journeys, implement campaigns in Customer.io or equivalents, and drive experiments with measurable impact.

You’ll partner with product, analytics, and paid acquisition to ensure messaging is cohesive and performance-driven. This remote, US-based role requires strong copy, data fluency, and a builder mindset.

Qualifications

• 5+ years of hands-on lifecycle/CRM/retention or email marketing for a subscription-based service.
• Fluency with modern marketing automation platforms (Customer.io, Iterable, Braze, Klaviyo) including segmentation and templating languages like Liquid.
• Strong copy instincts and ability to write persuasive messaging and know when to test.
• Data fluency: define metrics, pull reports, interpret results (SQL/product analytics a plus).
• Understanding of email deliverability and compliance (CAN-SPAM, GDPR/CCPA).
• Experience with AI in marketing workflows.
• Builder mindset: ownership of a function, not just tasks.
• Bonus: privacy, security, or consumer subscription product experience; B2C and B2B messaging.

Responsibilities

• Own the lifecycle marketing roadmap across activation, conversion, retention, and expansion.
• Build, launch, and iterate automated campaigns and triggered flows in marketing platforms.
• Own in-app messaging and transactional communications with product and engineering.
• Develop push notification strategy with cross-channel coordination.
• Create segmentation/personalization using behavioral/account data.
• Run an experimentation program with A/B tests and clear measurement.
• Manage email deliverability, list hygiene, and suppression strategies.
• Partner with analytics to instrument lifecycle performance and tie to revenue.
• Collaborate with paid acquisition, product, and support for cohesive messaging.

Skills

Lifecycle marketing

CRM / Email marketing

Copywriting

Data analysis

Experimentation

AI in marketing

Builder mindset

Tools

Customer.io

Iterable

Braze

Klaviyo

Liquid templating

SQL

Amplitude

Job description

Optery seeks a Senior Lifecycle Marketing lead to own end-to-end lifecycle programs—from onboarding to win-back—across email, in-app, and push. You will design journeys, implement campaigns in Customer.io or equivalents, and drive experiments with measurable impact.

You’ll partner with product, analytics, and paid acquisition to ensure messaging is cohesive and performance-driven. This remote, US-based role requires strong copy, data fluency, and a builder mindset.