Remote Growth Marketing Manager — Lifecycle & Automation

Optery; Colombia; Remote; COP 254,404,000 - 286,205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Job summary

Optery is seeking a senior lifecycle marketer to own CRM, retention, and email programs end-to-end for a subscription service. You’ll design journeys, build campaigns, write copy, run experiments, and report results across onboarding, activation, engagement, upgrades, renewals, churn prevention, and win-back.

Collaborate with product, engineering, and analytics to instrument lifecycle metrics in Amplitude and ensure messaging complements paid channels.

Qualifications

• 5+ years of hands-on lifecycle/CRM marketing experience, preferably for subscription services.
• Fluency with marketing automation platforms (Customer.io/Iterable/Braze/Klaviyo) including segmentation and templating languages.
• Strong copy instincts for clear, persuasive messaging and testing decisions.
• Comfort with data: define metrics, pull reports, and interpret results (SQL/product analytics a plus).
• Understanding of email deliverability basics and compliance (CAN-SPAM, GDPR/CCPA).
• Experience with AI in workflows and a builder mindset to own a function.

Responsibilities

• Own lifecycle marketing roadmap across activation, retention, and expansion.
• Build, launch, and iterate automated campaigns and flows in our marketing automation platform.
• Own in-app messaging and transactional communications with product/engineering.
• Develop segmentation/personalization using behavior data; implement dynamic content.
• Run A/B tests with clear holdouts and measurement; optimize timing and offers.
• Manage deliverability, list hygiene, and suppression strategies.

Skills

Lifecycle marketing

CRM platforms

Copywriting

Data analysis

Email deliverability

AI in workflows

Builder mindset

Cross-functional collaboration

Tools

Customer.io

Iterable

Braze

Klaviyo

Job description

Optery is seeking a senior lifecycle marketer to own CRM, retention, and email programs end-to-end for a subscription service. You’ll design journeys, build campaigns, write copy, run experiments, and report results across onboarding, activation, engagement, upgrades, renewals, churn prevention, and win-back.

Collaborate with product, engineering, and analytics to instrument lifecycle metrics in Amplitude and ensure messaging complements paid channels.