Global Lifecycle Marketing Specialist (Remote)

Pearster; Puerto Bogotá; Remote; COP 190,967,000 - 286,451,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off (PT0)

International certifications covered

Global coworking access

Improve English skills

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven strategies that engage, retain, and nurture customers through their journey. You will lead campaigns across email, SMS, and other channels, build automated workflows, and optimize messaging using CRM platforms.

The role emphasizes segmentation, A/B testing, and collaboration with global teams. Work from anywhere with USD compensation, paid time off, and access to international certifications to advance your career.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication.
• Strong analytical, communication, and problem-solving skills.
• Excellent time management and organizational skills, can manage multiple campaigns.
• Experience developing and executing customer lifecycle campaigns.
• Hands-on experience with CRM or marketing automation platforms like HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, automated workflows, and personalized messaging.
• Experience conducting A/B testing and optimizing campaigns based on performance data.
• Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Build and manage automated marketing workflows and customer journeys in CRM/automation platforms.
• Segment audiences by behavior and lifecycle stage; personalize campaigns to boost engagement and conversions.
• Coordinate campaigns with calendars, content needs, and timelines; run A/B tests to improve results.
• Analyze metrics like open rates, CTRs, conversions, retention, and LTV; report performance and derive actions.
• Collaborate with marketing, product, sales, and customer success to ensure consistent communications.

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven strategies that engage, retain, and nurture customers through their journey. You will lead campaigns across email, SMS, and other channels, build automated workflows, and optimize messaging using CRM platforms.

The role emphasizes segmentation, A/B testing, and collaboration with global teams. Work from anywhere with USD compensation, paid time off, and access to international certifications to advance your career.