Remote Growth Marketer: Funnels, Experiments & Conversion

Wearefounders; Colombia; Remote; COP 448,401,767 - 576,516,558; Full time

Job summary

Resend is seeking its first Growth Marketer to bring visibility to the funnel, measure what works, and run experiments. This fully remote role requires understanding developer audiences, improving sign-ups, and driving conversions through lifecycle campaigns.

You will own acquisition, optimize free-to-paid conversions, and improve landing pages with data. A technical mindset and cost-conscious experimentation are essential for success in this role.

Qualifications

• Understand how developers think and how to market to them.
• Have owned free-to-paid conversion or lifecycle/activation before.
• Are genuinely analytical and comfortable with data, fluent in funnels and cohorts.
• Write clearly and ship fast: a v0 experiment this week beats a perfect plan next month.
• Think critically about a data point, and go deep into how that's measured.
• Can set up attribution and experimentation infrastructure yourself, not just brief someone else to.
• Can run lean and make a small budget go far.
• Understand that not every investment needs to have a short term effect.
• Have a technical background to make website changes on our own.

Responsibilities

• Own the acquisition funnel end-to-end: understand where sign-ups come from, which channels are accelerating or stalling, and why.
• Amplify externally what we build internally: turn launches into extended reach without just throwing money at the problem.
• Optimize free-to-paid conversion: find the features that drive upgrades, and build the campaigns (drip, in-product, lifecycle) that surface them at the right moment.
• Improve our landing pages with real data: get into the weeds of traditional SEO and AI recommendations (AEO/GEO).
• Evaluate paid spend: see how sponsorships, ads, and events affect our distribution. Double down on what works, and consider dropping what doesn't.

Job description

Resend is seeking its first Growth Marketer to bring visibility to the funnel, measure what works, and run experiments. This fully remote role requires understanding developer audiences, improving sign-ups, and driving conversions through lifecycle campaigns.

You will own acquisition, optimize free-to-paid conversions, and improve landing pages with data. A technical mindset and cost-conscious experimentation are essential for success in this role.