Remote CRO Specialist: Lead-Gen Funnel Optimization

Tort Experts; Colombia; Remote; COP 254,623,000 - 350,107,000; Full time

Job summary

Tort Experts is seeking a Conversion Rate Optimization Specialist to own our direct-response funnels, landing pages, and lead-forms. This hands-on role emphasizes experimentation velocity, data-driven decision making, and measurable improvements in lead quality and CPL.

Remote work from 9am to 5pm US Eastern, collaborating with Marketing, Media Buyers, and Dev/Tech to ideate tests, build variants in design tools, and read out results with clear recommendations.

Qualifications

• 3+ years in conversion rate optimization or growth marketing.
• Proven track record of running A/B or multivariate tests and driving lifts.
• Experience optimizing lead-generation funnels is strongly preferred.
• Familiarity with PostHog (analytics, experiments, and session replay) or similar platforms.
• Strong understanding of data-driven decision making.

Responsibilities

• Generate split test ideas across headlines, copy angles, layouts, form length and field order, qualification questions, CTAs, trust elements, and page speed.
• Use PostHog analytics, session replays, and heatmaps to identify friction points and build data-backed hypotheses.
• Research competitor funnels and industry best practices to surface testing opportunities.
• Own and maintain the split test calendar/pipeline from idea to readout.
• Coordinate briefs and QA with dev/tech; ensure tracking and integrations function correctly.
• Monitor metrics such as conversion rate, CPL, and lead quality; deliver actionable readouts.

Skills

CRO testing

A/B testing

Data analytics

Lead quality

Tools

PostHog

Heatmaps

Job description

Tort Experts is seeking a Conversion Rate Optimization Specialist to own our direct-response funnels, landing pages, and lead-forms. This hands-on role emphasizes experimentation velocity, data-driven decision making, and measurable improvements in lead quality and CPL.

Remote work from 9am to 5pm US Eastern, collaborating with Marketing, Media Buyers, and Dev/Tech to ideate tests, build variants in design tools, and read out results with clear recommendations.