Conversion-Focused Landing Page Specialist (Remote)

Entrepreneur Cooperative; Colombia; À distance; COP 131 481 000 - 157 488 000; Plein temps

Résumé du poste

Entrepreneur Cooperative is seeking a CRO & Landing Page Specialist for a fully remote role focused on lead generation and conversion optimization. You will design and optimize conversion-focused pages, run structured experiments, and translate data into actionable improvements.

The position emphasizes analytical thinking, consumer psychology, and collaboration with copywriters, designers, and performance teams to improve funnel performance across campaigns and pages.

Qualifications

• Professional experience in Conversion Rate Optimization, landing-page or funnel optimization.
• Strong hands-on experience with lead-generation funnels.
• Proven ability to improve landing-page and funnel conversion performance.
• Deep understanding of what motivates users to click, engage, submit forms, and convert.
• Hands-on experience designing, executing, and analyzing A/B tests.
• Strong analytical and problem-solving skills.
• Strong understanding of conversion psychology and user behavior.
• Ability to analyze marketing, funnel, and conversion data.

Responsabilités

• Build and optimize landing pages designed to generate qualified leads.
• Analyze user behavior throughout the conversion funnel.
• Identify friction points that reduce click-through rates, form completion, or conversions.
• Develop data-driven hypotheses for improving landing-page and funnel performance.
• Plan, launch, and evaluate A/B and multivariate tests.
• Optimize headlines, messaging, calls to action, page structure, forms, layouts, and other conversion elements.
• Analyze conversion data and prioritize experiments based on potential business impact.
• Continuously improve click-through rates, lead volume, conversion rates, and cost efficiency.
• Review heatmaps, session recordings, funnel analytics, and behavioral data to identify opportunities.
• Collaborate with copywriters, designers, paid media specialists, marketers, and other stakeholders.
• Translate performance data into clear recommendations and actionable next steps.

Connaissances

CRO expertise

Landing-page optimization

A/B testing

Data analysis

Conversion psychology

Lead-generation funnels

Outils

Unbounce

Webflow

Google Analytics

Microsoft Clarity

Hotjar

VWO

Optimizely

Description du poste

Entrepreneur Cooperative is seeking a CRO & Landing Page Specialist for a fully remote role focused on lead generation and conversion optimization. You will design and optimize conversion-focused pages, run structured experiments, and translate data into actionable improvements.

The position emphasizes analytical thinking, consumer psychology, and collaboration with copywriters, designers, and performance teams to improve funnel performance across campaigns and pages.