Programmatic Media Analyst

Publicis Global Delivery (PGD); Colombia; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Programmatic Media Analyst in Colombia to support the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns.

The role requires 6 months to 3+ years of hands-on experience with at least one DSP (DV360, The Trade Desk, Amazon DSP, Yahoo DSP, or Xandr), plus strong knowledge of CPM, CTR, CPA, ROAS, and related metrics, and proficiency in CM360 and related verification tools. English at B2 level or higher is expected.

Formación

• 6 months to 3+ years of relevant experience in programmatic advertising.
• Hands-on experience with at least one DSP (DV360, The Trade Desk, Amazon DSP, Yahoo DSP or Xandr).
• Knowledge of campaign setup, targeting, pacing, optimization, QA and reporting.
• Understanding of CPM, CTR, CPA, ROAS, Reach, Frequency, Viewability and Conversions.
• Familiarity with CM360, Floodlight/pixels and verification tools.
• English proficiency at B2 or higher.

Responsabilidades

• Build, launch, and monitor programmatic campaigns.
• Manage campaign setup, targeting, budgets, bidding, and pacing.
• Perform QA before and after campaign launches.
• Monitor performance and optimize campaigns based on KPIs.
• Troubleshoot campaign delivery and performance issues.
• Develop reports and provide actionable insights.
• Collaborate with internal teams and stakeholders.

Conocimientos

Programmatic advertising

Campaign optimization

Data analysis

English proficiency

Herramientas

DV360

The Trade Desk

Amazon DSP

CM360

Floodlight/verification tools

Xandr

Descripción del empleo

The Programmatic Media Analyst is responsible for supporting the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns.

We are looking for programmatic professionals with 6 months to 3+ years of relevant experience and hands-on exposure to DSP platforms, campaign setup, monitoring, optimization, and reporting.

Key Responsibilities

• Build, launch, and monitor programmatic campaigns.
• Manage campaign setup, targeting, budgets, bidding, and pacing.
• Perform QA before and after campaign launches.
• Monitor performance and optimize campaigns based on KPIs.
• Troubleshoot campaign delivery and performance issues.
• Develop reports and provide actionable insights.
• Collaborate with internal teams and stakeholders.

Required Qualifications

• 6 months to 3+ years of relevant experience in programmatic advertising.
• Hands-on experience with at least one DSP, such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, or Xandr.
• Knowledge of campaign setup, targeting, pacing, optimization, QA, and reporting.
• Understanding of key metrics such as CPM, CTR, CPA, ROAS, Reach, Frequency, Viewability, and Conversions.
• Familiarity with CM360, Floodlight/pixels, conversion tracking, and verification tools is highly valued.
• English proficiency of B2 or higher.

Preferred Qualifications

• Experience across multiple DSPs.
• Experience with tools such as Campaign Manager 360, DoubleVerify, IAS, MOAT, or CHEQ.
• Understanding of audiences, brand safety, IVT, PMP/Programmatic Guaranteed, DCO, and campaign troubleshooting.
• Strong analytical thinking, attention to detail, communication, and problem-solving skills.