Programmatic Media Analyst

Publicis Global Delivery (PGD); Bogotá; On-site; COP 36,000,000 - 54,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Programmatic Media Analyst in Bogotá to lead setup, execution, optimization, monitoring, and reporting of digital campaigns across multiple DSPs. You will manage budgets, pacing, QA checks, and deliver data-driven improvements.

Ideal candidates have 1.5–3 years of hands-on programmatic experience, exposure to DV360, CM360, and other DSPs, and strong analytical skills to support strategic planning and performance insights.

Qualifications

• 1.5 to 3 years of hands-on programmatic advertising experience.
• Experience managing campaigns from setup through optimization and reporting.
• Experience working within agency, ad-tech, media, marketing, or digital advertising environments.

Responsibilities

• Build and launch programmatic campaigns across DSP platforms.
• Manage campaign setup, audience targeting, budget allocation, creative trafficking, and tracking implementation.
• Continuously monitor campaign performance and pacing.
• Execute optimizations to improve delivery and KPI attainment.
• Perform QA validations before and after campaign launches.
• Troubleshoot campaign issues and collaborate with internal stakeholders to resolve execution challenges.
• Develop performance reports and provide actionable insights.
• Analyze campaign data to identify trends, opportunities, and recommendations.
• Support strategic planning initiatives through campaign performance analysis.
• Maintain documentation and ensure operational excellence across assigned accounts.

Skills

Advanced English proficiency

Tools

DV360

CM360

The Trade Desk

Amazon DSP

Yahoo DSP

Google Ad Manager

DoubleVerify

Job description

To set candidates up for success in this role, we're looking for professionals with hands‑on experience in programmatic advertising platforms and campaign execution tools.

While experience levels may vary, candidates should have practical exposure to DV360 and CM360, along with experience using other industry‑standard DSPs, verification platforms, and reporting tools. These platforms are central to the day‑to‑day responsibilities of the role and will be heavily utilized from day one.

Position Overview:

The Programmatic Media Analyst is responsible for the setup, execution, optimization, monitoring, and reporting of digital programmatic campaigns across multiple DSPs. This role requires hands‑on experience launching campaigns, managing budgets, monitoring pacing, performing QA checks, and driving performance improvements through data‑driven optimizations. Candidates should be able to work independently on campaign execution while contributing strategic recommendations and insights to internal teams. The role aligns with candidates who typically have more than one year of programmatic experience and are progressing toward senior‑level responsibilities.

Key Responsibilities

• Build and launch programmatic campaigns across DSP platforms.
• Manage campaign setup, audience targeting, budget allocation, creative trafficking, and tracking implementation.
• Continuously monitor campaign performance and pacing.
• Execute optimizations to improve delivery and KPI attainment.
• Perform QA validations before and after campaign launches.
• Troubleshoot campaign issues and collaborate with internal stakeholders to resolve execution challenges.
• Develop performance reports and provide actionable insights.
• Analyze campaign data to identify trends, opportunities, and recommendations.
• Support strategic planning initiatives through campaign performance analysis.
• Maintain documentation and ensure operational excellence across assigned accounts.

Required Qualifications.

Experience

• 1.5 to 3 years of hands‑on programmatic advertising experience.
• Experience managing campaigns from setup through optimization and reporting.
• Experience working within agency, ad‑tech, media, marketing, or digital advertising environments.

Technical Skills

Hands‑on experience with one or more of the following:

DSPs

• DV360
• The Trade Desk
• Amazon DSP
• Yahoo DSP

Ad Tech & Measurement

• Google Ad Manager
• DoubleVerify

Candidates should demonstrate experience with:

• Campaign activation
• Audience creation and targeting
• Budget management
• Pacing management
• Performance optimization
• QA processes
• Reporting and analysis

Preferred Qualifications

• Experience across multiple DSPs rather than a single platform.
• Exposure to retail media platforms.
• Understanding of SSPs, exchanges, and the broader programmatic ecosystem.
• Experience communicating campaign performance and optimization recommendations to stakeholders.
• Strong analytical thinking
• Problem‑solving skills
• Ability to manage multiple campaigns simultaneously
• Data interpretation and storytelling
• Ownership and accountability
• Ability to work in fast‑paced environments

Language Requirements

• Advanced English proficiency (B2+ minimum).
• Ability to communicate campaign updates, recommendations, and performance insights effectively.

Ideal Candidate Profile

A candidate who can confidently explain:

• How they build a campaign from scratch.
• How they manage pacing and budget delivery.
• How they perform QA before launch.
• What optimizations they make when a campaign underperforms.
• Which KPIs they monitor for awareness, traffic, or conversion campaigns.
• Their experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Yahoo DSP.