Programmatic Activation Associate

Omnicom Media Colombia; Bogotá; Presencial; COP 36.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Omnicom Media Group in Bogotá is seeking a Programmatic Associate with hands-on experience in programmatic advertising to support the execution, monitoring, and optimization of digital campaigns. You will work closely with the team to ensure campaigns meet scope and KPIs.

The role requires an analytical, detail-oriented approach with daily campaign setup, QA checks, data analysis, and regular performance reporting.

Formación

• 1+ year of programmatic advertising experience.
• Hands-on experience with at least one DSP platform (DV360 or The Trade Desk).
• Knowledge of campaign setup, monitoring, and optimization.
• Proficiency in Excel, with pivot tables and formulas.
• English proficiency at B2 level or above.

Responsabilidades

• Execute and monitor programmatic campaigns across DSP platforms.
• Conduct QA checks and verify settings against media plans and IOs.
• Analyze performance metrics and prepare reports.
• Identify optimization opportunities based on data.

Conocimientos

Programmatic advertising

Campaign execution

Data analysis

Excel

Herramientas

DV360

The Trade Desk

Campaign Manager

Descripción del empleo

At Omnicom Media Group, we are looking for a Programmatic Associate with hands-on experience in programmatic advertising to support the execution, monitoring, and optimization of digital campaigns.

We’re looking for an analytical, detail-oriented professional with practical experience managing programmatic campaigns, optimizing performance, and ensuring campaign quality. The ideal candidate can independently handle day-to-day campaign operations while contributing to the achievement of campaign goals.

Role Overview

Execute and monitor programmatic advertising campaigns, ensuring accurate setup, ongoing optimization, and performance tracking. Conduct quality assurance (QA) checks, analyze campaign results, and prepare reports to support performance improvement and delivery against established KPIs.

Key Responsibilities

Campaign Execution & Optimization

• Set up and execute programmatic campaigns across DSP platforms.
• Monitor campaign pacing, spend, and performance on a daily basis.
• Implement optimizations to improve campaign performance and meet established KPIs.
• Identify and report technical issues related to campaign setup and delivery.

Quality Assurance (QA)

• Perform quality checks before campaign launches.
• Verify campaign settings, budgets, dates, targeting, and other parameters against media plans and insertion orders (IOs).
• Review changes made within DSP platforms and ensure campaigns are implemented correctly.

Data Analysis & Reporting

• Consolidate and analyze campaign performance metrics.
• Prepare regular reports on campaign results, spend, and delivery.
• Identify optimization opportunities based on performance data.

Requirements

• At least 1 year of relevant experience in programmatic advertising, with direct involvement in campaign execution.
• Hands‑on experience with at least one DSP platform, preferably DV360 or The Trade Desk (TTD).
• Knowledge of campaign setup, monitoring, and optimization.
• Ability to analyze performance metrics, monitor pacing, and prepare campaign reports.
• Proficiency in Excel, including pivot tables and formulas.
• English proficiency at B2 level or above.
• Strong attention to detail, organizational skills, and ability to work collaboratively.

Nice to Have

• Experience with Amazon DSP.
• Familiarity with ad servers such as Campaign Manager.
• Experience performing QA checks before campaign launches and after campaign modifications.
• Advanced Excel skills and experience with data visualization tools.

Ideal Candidate

• Analytical, organized, and detail-oriented.
• Able to execute day-to-day campaign operations independently while following established processes.
• Proactive in identifying discrepancies and troubleshooting issues.
• Interested in continuing to develop expertise in programmatic advertising and campaign optimization.