Programmatic Analyst L1

Publicis Groupe; Bogotá; On-site; COP 24,000,000 - 42,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Programmatic Analyst to lead digital campaigns for assigned advertisers in Bogotá. You will manage billing support, setup, taxonomy, monitoring, optimization, and reporting across DV360, TTD, Verizon, Xandr, and MediaMath.

The role emphasizes independence, quality, and growth with Publicis Global Delivery’s global team. The ideal candidate will be hands-on, analytical, and able to collaborate with cross-functional teams to deliver results for major clients

Qualifications

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills.
• Result oriented and focused on delivering quality.
• Attention to detail and accuracy in reporting.
• Strong knowledge of at least one programmatic platform (DV360/TTD) and DSP landscape.
• Intermediate Excel knowledge for analysis and reporting.

Responsibilities

• Set up programmatic campaigns in required platforms following guidelines.
• Run weekly status calls with internal stakeholders for performance and pacing.
• Monitor campaign health and optimize budgets, conversions, bids, and creatives.
• Ensure quality of deliverables and campaign setups in DSPs.
• Proactively troubleshoot issues and provide recommendations.
• Maintain daily communication with the client’s campaign managers.
• Report issues promptly to the operations team.

Skills

Programmatic campaign management

Communication skills

Result oriented

Attention to detail

DV360/TTD knowledge

Excel knowledge

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Programmatic Analyst who has led digital campaigns for assigned advertisers.

The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, and MediaMath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world.

If you are passionate about digital transformation, cross-team communication, and the digital ecosystem.

Responsibilities

• Set up programmatic campaigns, within each required platform, following agency and advertiser guidelines.


• Run weekly status calls with internal stakeholders providing performance and pacing strategies.


• Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.


• Ensuring the quality of deliverables and campaign setup within the programmatic media platforms.


• Proactively makes suggestions and troubleshoots issues.


• Maintain daily communication with the client’s campaign managers.


• Report any issues that can spark within the operation promptly.

Qualifications

• Intermediate programmatic media campaign management/optimization knowledge.


• Good Communication skills.


• Result oriented skills.


• Attention to detail skills.


• Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting)


• Intermediate Excel Knowledge.

Additional information

• Intermediate programmatic media campaign management/optimization knowledge.


• Good Communication skills.


• Result oriented skills.


• Attention to detail skills.


• Analytical skills.


• Technical savvy and specifically skilled in any digital vertical.


• Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting)


• Intermediate Excel Knowledge.