Programmatic Campaigns Architect & Optimization Lead

Publicis Global Delivery; Bogotá; Hybrid; COP 42,000,000 - 65,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Programmatic Analyst to support execution, optimization, QA, and reporting of programmatic media campaigns for global clients across multiple channels.

The ideal candidate has 3+ years of programmatic advertising experience, strong analytical skills, and hands-on experience with DSP platforms. You will ensure campaign quality, deliver actionable insights, and collaborate with account and analytics teams to drive performance.

Qualifications

• 3+ years of programmatic advertising experience.
• Hands-on expertise with DSP platforms.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Set up, launch, manage, and optimize programmatic campaigns across DSP platforms.
• Monitor pacing, budgets, delivery and performance against KPIs.
• Troubleshoot issues and identify optimization opportunities.
• Develop and maintain recurring campaign reports and dashboards.
• Analyze data to identify trends and provide actionable recommendations.
• Perform QA reviews before/after campaign launches.
• Collaborate with Account, Analytics, Ad Operations, and Strategy teams.

Skills

Analytical skills

DSP platforms

Campaign performance management

Tools

DSP platforms

Job description

Publicis Global Delivery is seeking a Programmatic Analyst to support execution, optimization, QA, and reporting of programmatic media campaigns for global clients across multiple channels.

The ideal candidate has 3+ years of programmatic advertising experience, strong analytical skills, and hands-on experience with DSP platforms. You will ensure campaign quality, deliver actionable insights, and collaborate with account and analytics teams to drive performance.