Senior Programmatic Analyst

Publicis Global Delivery; Bogotá; Hybrid; COP 42,000,000 - 65,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Programmatic Analyst to support execution, optimization, QA, and reporting of programmatic media campaigns for global clients across multiple channels.

The ideal candidate has 3+ years of programmatic advertising experience, strong analytical skills, and hands-on experience with DSP platforms. You will ensure campaign quality, deliver actionable insights, and collaborate with account and analytics teams to drive performance.

Qualifications

• 3+ years of programmatic advertising experience.
• Hands-on expertise with DSP platforms.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Set up, launch, manage, and optimize programmatic campaigns across DSP platforms.
• Monitor pacing, budgets, delivery and performance against KPIs.
• Troubleshoot issues and identify optimization opportunities.
• Develop and maintain recurring campaign reports and dashboards.
• Analyze data to identify trends and provide actionable recommendations.
• Perform QA reviews before/after campaign launches.
• Collaborate with Account, Analytics, Ad Operations, and Strategy teams.

Skills

Analytical skills

DSP platforms

Campaign performance management

Tools

DSP platforms

Job description

We are seeking a highly motivated and detail-oriented Programmatic Analyst to support the execution, optimization, quality assurance, and reporting of programmatic media campaigns across global clients and digital channels.

This role is ideal for a professional with 3+ years of experience in programmatic advertising, who possesses strong analytical skills, hands-on expertise with DSP platforms, and a deep understanding of campaign performance management. The successful candidate will be responsible for ensuring operational excellence, delivering actionable insights, maintaining campaign quality standards, and contributing to the overall success of client media strategies.

Responsibilities

Key Responsibilities

Campaign Execution & Management

• Set up, launch, manage, and optimize programmatic campaigns across DSP platforms, including Display, Video, Native, CTV, and other digital formats.
• Monitor campaign pacing, budget allocation, delivery, and performance to ensure alignment with client objectives and KPIs.
• Troubleshoot campaign issues and proactively identify optimization opportunities to maximize performance and efficiency.
• Manage campaign changes, creative rotations, audience updates, and inventory adjustments while maintaining delivery accuracy.

Reporting & Insights

• Develop and maintain recurring campaign reports, dashboards, and performance summaries.
• Analyze campaign data to identify trends, insights, risks, and opportunities.
• Translate performance metrics into actionable recommendations for internal stakeholders and clients.
• Support post-campaign analyses and contribute strategic recommendations for future initiatives.

Quality Assurance & Operational Excellence

• Perform comprehensive QA reviews before and after campaign launches to ensure accuracy across targeting, tracking, creatives, budgets, and reporting configurations.
• Validate campaign setups against media plans and platform requirements.
• Ensure compliance with internal processes, platform best practices, and client-specific guidelines.
• Conduct account audits and implement recommendations to improve campaign quality and operational efficiency.

Collaboration & Stakeholder Support

• Partner closely with Account, Analytics, Ad Operations, and Strategy teams to ensure seamless campaign execution.
• Support knowledge sharing and best-practice adoption within the team.
• Participate in client-facing discussions when required, providing campaign performance insights and technical expertise.