PPC Manager, Roofing (Remote, Medellin)

Blacksmith Agency LLC; Medellín; Remote; COP 227,052,000 - 356,795,000; Full time

Job summary

Blacksmith Agency is a US-based AI-first digital agency seeking a PPC Manager, Roofing, to own paid media for roofing clients across multiple markets. You’ll set budgets, plan roadmaps, and explain results on client calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize campaigns, test creatives, and drive ROAS while working remotely with US/Canada/LatAm teams.

Qualifications

• 3+ years hands-on in Google Ads and Meta ads.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Proven record of improving ROAS, CPA, or pipeline metrics.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for roofing accounts.
• Handle budget allocation, bidding, targeting, creative testing; decide when to kill a campaign.
• Set up conversion tracking using GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain performance on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

ROAS optimization

Budget management

Roofing client experience

Tools

GA4

Google Tag Manager

Facebook Pixel

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.