PPC Manager, Multifamily (Remote, Bogota)

Blacksmith Agency; Bogotá; Remote; COP 259,202,000 - 324,002,000; Full time

Job summary

Blacksmith Agency LLC is seeking a PPC Manager, Multifamily to own paid media for multifamily clients. You will oversee targeting, budgeting, roadmaps, and campaign storytelling on calls with clients in a remote, AI-forward agency.

We require 3+ years hands-on Google Ads and Meta experience, plus strong English for US-based client calls. Experience with multifamily or multi-location businesses is a strong plus.

Qualifications

• 3+ years hands-on Google Ads and Meta campaign experience.
• Proven ROAS/CPA improvement across campaigns.
• Agency experience managing multiple clients.
• Fluent English with US clients on live calls.
• Experience with multifamily or multi-location businesses is a plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing.
• Set up conversion tracking with GA4, Tag Manager, and platform pixels.
• Create 90-day and quarterly roadmaps for each client.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

Multifamily marketing

Tools

GA4

Tag Manager

Platform pixels

Microsoft Ads

LinkedIn Ads

Job description

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.