Paid Media Manager, Roofing (Remote, Cali)

Blacksmith Agency; Sur; Remote; COP 291,602,000 - 388,802,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager to own paid media work for roofing clients, spanning multiple markets. You will lead strategy, budgeting, and the narrative when clients ask why, acting as the strategic voice on calls with US-based clients.

The role requires hands-on management of campaigns across major platforms, with a focus on ROAS/CPA improvements and building long-term client relationships. Remote work is available for the US, Canada, Latin America or South Africa regions.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.

Skills

Google Ads

Meta Ads

Agency experience

English on US calls

Multi-location experience

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi‑location businesses is a strong plus.