PPC Manager, Roofing (Remote, Barranquilla)

Blacksmith Agency LLC; Perímetro Urbano Barranquilla; Remote; COP 226,574,000 - 356,045,000; Full time

Job summary

Blacksmith Agency, a remote-first AI-driven digital agency, seeks a PPC Manager for Roofing. You will own paid media for roofing contractors operating across markets, shaping the targeting, budgets, roadmap and narrative on calls.

You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, implement robust GA4 tracking with Tag Manager, and craft 90-day roadmaps. The role emphasizes strategic decision-making and building long-term client relationships with US and international teams.

Qualifications

• 3+ years hands-on in PPC across Google Ads and Meta platforms.
• Track record of improving ROAS, CPA, or pipeline metrics.
• Experience managing multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for roofing clients across Google, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding strategy, targeting, and creative testing.
• Set and manage 90-day and quarterly client roadmaps with performance storytelling.
• Ensure accurate conversion tracking using GA4, Tag Manager and platform pixels.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

ROAS optimization

CPA optimization

Agency experience

Tools

GA4

Google Tag Manager

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.