Pharma Shopper Growth Manager: Omnichannel Leader

Colgate-Palmolive Company; Sur; Hybrid; COP 197,167,000 - 361,473,000; Full time

Job summary

Colgate-Palmolive Company is seeking a Shopper Development Manager to lead the pharma channel commercial strategy, customer execution, and P&L performance across Colombia. You will transform data and market insights into high-impact growth initiatives, aligning omnichannel shopper experiences with top-line and net sales goals, and shaping joint business plans with key retailers and pharmacy chains.

This role requires 5+ years in sales/retail marketing, bilingual English/Spanish proficiency, and

Qualifications

• Bachelor's degree in Business Administration, International Business, Industrial Engineering, Marketing or a related field.
• 5+ years of progressive commercial experience across Sales, Retail Marketing, or E-commerce.
• 2+ years of direct Key Account Management (KAM) or Sales Executive experience managing Drugstores and Independent Pharmacy accounts.
• Advanced working proficiency / fluency in English and Spanish.
• Proficiency using data analysis and productivity tools (Google Workspace: Sheets, Slides, Docs) to track commercial KPIs.

Responsibilities

• Lead omnichannel commercial strategy and customer growth plans for the Pharma channel to achieve key financial targets, including organic growth, net sales, and category market share.
• Oversee commercial investment allocations and trade spend budgets with a strong ROI mindset, ensuring compliant commercial governance.
• Conduct analytical reviews of the commercial mix (pricing, assortment, merchandising, and placement) using advanced analytics tools to identify root causes and expand numeric distribution.
• Partner cross-functionally with Marketing, Retail Marketing, CS&L, and Demand Planning to align inventory forecasting, drive seamless retail execution, and win the omni-shopper.
• Build and manage high-trust collaborative partnerships with key retail accounts, drugstores, and pharmacy chains to execute joint business plans.

Skills

English & Spanish

Data analysis

Multichannel strategy

Cross-functional collaboration

Education

Bachelor's degree (Business Administration / International Business / Industrial Engineering / Marketing)

Tools

Google Sheets

Google Slides

Google Docs

Job description

Colgate-Palmolive Company is seeking a Shopper Development Manager to lead the pharma channel commercial strategy, customer execution, and P&L performance across Colombia. You will transform data and market insights into high-impact growth initiatives, aligning omnichannel shopper experiences with top-line and net sales goals, and shaping joint business plans with key retailers and pharmacy chains.

This role requires 5+ years in sales/retail marketing, bilingual English/Spanish proficiency, and