Shopper Development Manager

Colgate-Palmolive Company; Sur; Hybrid; COP 197,167,000 - 361,473,000; Full time

Job summary

Colgate-Palmolive Company is seeking a Shopper Development Manager to lead the pharma channel commercial strategy, customer execution, and P&L performance across Colombia. You will transform data and market insights into high-impact growth initiatives, aligning omnichannel shopper experiences with top-line and net sales goals, and shaping joint business plans with key retailers and pharmacy chains.

This role requires 5+ years in sales/retail marketing, bilingual English/Spanish proficiency, and

Qualifications

• Bachelor's degree in Business Administration, International Business, Industrial Engineering, Marketing or a related field.
• 5+ years of progressive commercial experience across Sales, Retail Marketing, or E-commerce.
• 2+ years of direct Key Account Management (KAM) or Sales Executive experience managing Drugstores and Independent Pharmacy accounts.
• Advanced working proficiency / fluency in English and Spanish.
• Proficiency using data analysis and productivity tools (Google Workspace: Sheets, Slides, Docs) to track commercial KPIs.

Responsibilities

• Lead omnichannel commercial strategy and customer growth plans for the Pharma channel to achieve key financial targets, including organic growth, net sales, and category market share.
• Oversee commercial investment allocations and trade spend budgets with a strong ROI mindset, ensuring compliant commercial governance.
• Conduct analytical reviews of the commercial mix (pricing, assortment, merchandising, and placement) using advanced analytics tools to identify root causes and expand numeric distribution.
• Partner cross-functionally with Marketing, Retail Marketing, CS&L, and Demand Planning to align inventory forecasting, drive seamless retail execution, and win the omni-shopper.
• Build and manage high-trust collaborative partnerships with key retail accounts, drugstores, and pharmacy chains to execute joint business plans.

Skills

English & Spanish

Data analysis

Multichannel strategy

Cross-functional collaboration

Education

Bachelor's degree (Business Administration / International Business / Industrial Engineering / Marketing)

Tools

Google Sheets

Google Slides

Google Docs

Job description

Relocation Assistance Offered Within Country

Job Number #177283 - Cali, Valle del Cauca, Colombia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

As a Shopper Development Manager, you will lead commercial strategy, customer execution, and commercial P&L performance for the Pharma channel across Colombia. In this role, you will champion omnichannel shopper experiences, transform data and market insights into high-impact growth initiatives, and align commercial execution with top-line and net sales goals. You will shape strategic joint business planning and empower cross-functional teams to drive sustainable, profitable category growth.

Responsibilities

• Lead omnichannel commercial strategy and customer growth plans for the Pharma channel to achieve key financial targets, including organic growth, net sales, and category market share.
• Oversee commercial investment allocations and trade spend budgets with a strong return-on-investment (ROI) mindset, ensuring compliant commercial governance.
• Conduct analytical reviews of the commercial mix (pricing, assortment, merchandising, and placement) using advanced analytics tools to identify root causes and expand numeric distribution.
• Partner cross-functionally with Marketing, Retail Marketing, CS&L, and Demand Planning to align inventory forecasting, drive seamless retail execution, and win the omni-shopper.
• Build and manage high-trust collaborative partnerships with key retail accounts, drugstores, and pharmacy chains to execute joint business plans.

Required Qualifications

• Bachelor's degree in Business Administration, International Business, Industrial Engineering, Marketing or a related field.
• 5+ years of progressive commercial experience across Sales, Retail Marketing, or E-commerce.
• 2+ years of direct Key Account Management (KAM) or Sales Executive experience managing Drugstores and Independent Pharmacy accounts.
• Advanced working proficiency / fluency in English and Spanish.
• Demonstrated proficiency using data analysis and productivity tools (e.g., Google Workspace: Sheets, Slides, Docs) to track commercial KPIs.

Preferred Qualifications

• Experience working within Consumer Packaged Goods (CPG) or healthcare/pharmaceutical retail distribution.
• Practical experience leading or deploying omnichannel retail marketing and e-commerce growth strategies.
• Proven project leadership experience guiding cross-functional teams or commercial workstreams.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid