Communications & Media Specialist

Colgate-Palmolive Company; Sur; Híbrido; COP 40.000.000 - 60.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Travel up to 10% of time

Descripción de la vacante

Colgate-Palmolive Company in Cali, Colombia, is seeking an IBE Comms & Media Specialist to shape our Brand Experience strategy across channels. You will partner with Brand Managers, Creative and Media teams to integrate ideas from the Brand Growth Plan into the communications tasks across touchpoints.

The role requires a strategist with a creative heart and an analytical mind who can balance owned, earned and paid media while guiding AB tests and KPI tracking to maximize performance.

Formación

• 5+ years of communications/marketing on a client-side role.
• 2 years of agency experience.
• 1+ year in Integrated Marketing Communications and On Demand Generation.

Responsabilidades

• Manage Brand Experience Planning aligning Brand Growth Plan to the Comms Plan.
• Drive a multi-touchpoint communications strategy across owned, earned and paid media.
• Ensure effective briefing against communication tasks to guide messaging and execution.
• Lead campaign performance evaluations and AB testing with Agency and Analytics teams.
• Develop Brand Experience Calendars with cross-functional teams including packaging design.
• Track campaign KPIs and leverage data insights to improve comms effectiveness.
• Understand consumer behavior across media touchpoints including TV, digital, social, print, OOH and search.
• Craft regional media strategies with the Media Agency and LatAm implementation.
• Develop annual Comms Strategy, Brand Experience Calendar, and SOW processes.
• Review performance to define growth-focused strategies for audiences.

Conocimientos

Integrated Marketing

On Demand Gen

Digital Marketing

Campaign Planning

Analytics

Herramientas

Web Design

SEO Tools

Descripción del empleo

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title: Communications & Media Specialist

Travel Required?: Travel - up to 10% of time

Posting Start Date: 11/12/26

Hybrid

No Relocation Assistance Offered

Job Number#177287 - Cali, Valle del Cauca, Colombia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

The IBE Comms & Media Specialist is the strategic architect of our Brand Experience strategy and always-on platforms. The role sits at the intersection of the Brand Growth Plan, creative ideas and media, partnering closely with the Brand Managers, Creative and Media teams to ensure a comms idea is properly integrated across the touchpoints that best meet a brand’s communications tasks. This role calls for a strategist with a creative heart and an analytical mind who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony to capitalize the brand growth opportunities.

Responsibilities

• - Manages the Brand Experience Planning process, guiding best practices in connecting the Brand Growth Plan to the Comms Plan across brands
• - Establishes and drive a multi-touchpoint communications strategy, partnering closely with Agency’s Strategy, Creative and Media leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
• - Ensures best practices in briefing against communication tasks that guide messaging and execution tailored to each touchpoint
• - Leads overall campaign performance evaluations and AB testing in partnership with Agency and Analytics Teams
• - Leads a team of communication, marketing, and work in close partnerships with packaging design professionals to develop holistic Brand Experience Calendars that include off and on media, POP and packaging.
• - Tracking of measurable campaign KPI’s, helping to enhance creative effectiveness and tracks performance across various platforms to leverage insights from data to improve comms effectiveness
• - Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant touchpoint including TV, digital, social, experiential, print, OOH, and search
• - Responsible for crafting regional media strategies with the Media Agency team, collaborate with lead markets for implementation and the supervision of campaign execution in all of LatAm
• - Own the development of the annual Comms Strategy, Brand Experience Calendar (BEC), and Scope of Work (SOW) processes.
• - Lead the regular review of campaign and creative performance to generate insights and define the best strategies towards growth audiences. Translate these insights back into actionable guidance for future regional strategies and local media plan refinement.

Required Qualifications

• 5+ years of communications, marketing or related experience in a client-side.
• 2 years Agency experience
• 1 years of experience in Integrated Marketing Communications and On Demand Generation, planning process across owned, earned, shared and paid channels
• 1 years leading Digital Marketing strategies
• Experience in traditional and non-traditional content development, off-line and online media including TV, print, radio, outdoor, online and mobile
• Experience in all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Familiarity with web design and search tools

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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