Personalization & Analytics Engineer - Remote & Flexible
Agileengine
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Benefits offered by this job
Job summary
AgileEngine is seeking a Web Analytics Engineer to lead tagging, testing, and optimization initiatives across web and mobile platforms. You will own Adobe Target experiments and the data layer, collaborating with marketing and UX to validate strategies and ensure accurate measurement.
You will maintain documentation of tag management, data connections, and cross-channel reporting in Customer Journey Analytics.
Qualifications
- 3+ years hands-on web analytics implementation and digital optimization.
- Experience building and deploying tests in Adobe Target (VEC, form-based experiences).
- Experience with Adobe Experience Platform Data Collection (Launch).
- Experience configuring data in Customer Journey Analytics or Adobe Analytics (Omniture).
- Strong understanding of digital data layers (W3C, event-driven).
- Excellent problem-solving and QA/data validation skills.
Responsibilities
- Lead the development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
- Own and manage enterprise web tagging architecture using Adobe Launch or Google Tag Manager.
- Implement data layers and configure rules to ensure accurate behavioral tracking across web and mobile.
- Configure data connections and Data Views in Customer Journey Analytics for cross-channel reporting.
- Collaborate with marketing and UX to assess feasibility of experimentation strategies.
- Maintain documentation of tag management architecture, data layers, and active Target campaigns.
Skills
Tools
Job description
AgileEngine is seeking a Web Analytics Engineer to lead tagging, testing, and optimization initiatives across web and mobile platforms. You will own Adobe Target experiments and the data layer, collaborating with marketing and UX to validate strategies and ensure accurate measurement.
You will maintain documentation of tag management, data connections, and cross-channel reporting in Customer Journey Analytics.
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