Personalization & Analytics Engineer Id89739

AgileEngine; Capital; On-site; COP 293,026,000 - 423,260,000; Full time

Benefits offered by this job

Professional growth

Competitive USD-based compensation

Projects with Fortune 500 brands

Flexible work schedule / Flextime

Job summary

AgileEngine is seeking a Web Analytics Engineer to lead tagging, testing, and optimization initiatives across web and mobile platforms. You will own Adobe Target experiments and the data layer, collaborating with marketing and UX to validate strategies and ensure accurate measurement.

You will maintain documentation of tag management, data connections, and cross-channel reporting in Customer Journey Analytics.

Qualifications

• 3+ years hands-on web analytics implementation and digital optimization.
• Experience building and deploying tests in Adobe Target (VEC, form-based experiences).
• Experience with Adobe Experience Platform Data Collection (Launch).
• Experience configuring data in Customer Journey Analytics or Adobe Analytics (Omniture).
• Strong understanding of digital data layers (W3C, event-driven).
• Excellent problem-solving and QA/data validation skills.

Responsibilities

• Lead the development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage enterprise web tagging architecture using Adobe Launch or Google Tag Manager.
• Implement data layers and configure rules to ensure accurate behavioral tracking across web and mobile.
• Configure data connections and Data Views in Customer Journey Analytics for cross-channel reporting.
• Collaborate with marketing and UX to assess feasibility of experimentation strategies.
• Maintain documentation of tag management architecture, data layers, and active Target campaigns.

Skills

Web analytics

Adobe Target

Adobe Launch

CJA reporting

Data layers

QA & data validation

Problem solving

Tools

Adobe Target

Launch

Adobe Analytics

Job description

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.

WHY JOIN US

If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!

ABOUT THE ROLE

WHAT YOU WILL DO

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

MUST HAVES

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

NICE TO HAVES

• Familiarity with Single Page Application (SPA) tracking and modern JS frameworks (React, Angular, Vue).
• Experience integrating Adobe Target with Adobe Analytics (A4T).
• Understanding of the broader Adobe Experience Platform (AEP), RTCDP, or Edge Network implementations.
• Experience with Server-Side tagging or edge computing setups.

PERKS AND BENEFITS

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
• A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.