Personalization & Analytics Engineer Id89739

INGEPSY; Perímetro Urbano Barranquilla; Híbrido; COP 293.026.000 - 423.260.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive USD-based compensation

A selection of exciting projects

Flextime

Descripción de la vacante

AgileEngine is seeking a Personalization Analytics Engineer to lead technical development, QA, and deployment of A/B tests and personalization campaigns using Adobe Target in Barranquilla, Colombia. You will own data layers and tagging architecture with Launch or Google Tag Manager, and configure CJA for in-depth cross-channel reporting.

You will work closely with marketing and UX to validate experimentation approaches, ensure data quality, and document the entire tag-management stack for

Formación

• 3+ years of hands-on web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target.
• Experience with Adobe Experience Platform Data Collection (Launch).
• Experience configuring data in CJA or Omniture.
• Understanding of digital data layers and event tracking.
• Strong problem-solving and QA/data validation skills.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) for deep reporting.
• Collaborate with marketing and UX to assess technical feasibility of experimentation strategies.
• Maintain documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Adobe Target

Launch (DCP)

CJA / Omniture

Data layers

QA & data validation

Web analytics

Herramientas

Adobe Launch

Adobe Analytics

Descripción del empleo

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.

WHY JOIN US

If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!

ABOUT THE ROLE

WHAT YOU WILL DO

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

MUST HAVES

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

NICE TO HAVES

• Familiarity with Single Page Application (SPA) tracking and modern JS frameworks (React, Angular, Vue).
• Experience integrating Adobe Target with Adobe Analytics (A4T).
• Understanding of the broader Adobe Experience Platform (AEP), RTCDP, or Edge Network implementations.
• Experience with Server-Side tagging or edge computing setups.

PERKS AND BENEFITS

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
• A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.

Personalization & Analytics Engineer ID89739 Barranquilla, ATL, co