Personalization & Analytics Engineer Id89739

AgileEngine; Sur; On-site; COP 195,351,000 - 293,026,000; Full time

Benefits offered by this job

Professional growth

Competitive compensation (USD)

A selection of exciting projects

Flextime

Job summary

AgileEngine is seeking a Senior Analytics Engineer to lead web analytics implementation and optimization across enterprise platforms. You will own tagging architectures, data layers, and cross-team collaboration with marketing and UX.

The role emphasizes meticulous QA, data validation, and experience with Adobe Target, Launch, and CJA. Flexible work options and USD-based compensation are offered to support professional growth.

Qualifications

• Hands-on experience implementing web analytics and digital optimization.
• Experience building and deploying tests in Adobe Target.
• Experience with tag management systems and data collection.
• Ability to configure and analyze data in CJA or Adobe Analytics.
• Strong understanding of digital data layers and event tracking.
• Excellent problem-solving skills and QA/data validation discipline.

Responsibilities

• Lead the technical development, QA, and deployment of tests and personalization campaigns using Adobe Target.
• Own the enterprise web tagging architecture using Launch or Google Tag Manager.
• Implement data layers and ensure accurate behavioral tracking across web and mobile.
• Configure data connections and Data Views in CJA for cross-channel reporting.
• Collaborate with marketing and UX to assess feasibility of experimentation strategies.
• Maintain documentation of tag management architecture and campaigns.

Skills

Web analytics

A/B/n testing

QA & data validation

Problem-solving

Tools

Adobe Target

Launch

Google Tag Manager

Adobe Analytics

Customer Journey Analytics

Job description

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.

WHY JOIN US

If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!

ABOUT THE ROLE

WHAT YOU WILL DO

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

MUST HAVES

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

NICE TO HAVES

• Familiarity with Single Page Application (SPA) tracking and modern JS frameworks (React, Angular, Vue).
• Experience integrating Adobe Target with Adobe Analytics (A4T).
• Understanding of the broader Adobe Experience Platform (AEP), RTCDP, or Edge Network implementations.
• Experience with Server-Side tagging or edge computing setups.

PERKS AND BENEFITS

• Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
• A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
• Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.

Personalization & Analytics Engineer ID89739 Cali, VAC, co