Media TAAG Analyst

Publicis Global Delivery; Bogotá; Hybrid; COP 42,000,000 - 65,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá is seeking a paid media professional to lead the setup, trafficking, and reporting of digital advertising campaigns. The role emphasizes independence, quality, and growth within a fast-paced environment.

You will collaborate with agencies to implement campaigns, monitor delivery, pull insights from DMP/CDP and DSP platforms, and communicate results to strategy and planning teams. A proactive partner to clients is expected.

Responsibilities

• Work directly with our agencies to implement and execute Digital Advertising campaigns and activate the audience strategy.
• Monitor, pull reports, and ensure campaigns are executing according to the client’s needs and guidelines; extract insights from audience data gathered from DMP/CDP and DSP platforms and communicate to strategy and planning teams.
• Share results from audience analytics reports with teams when available.
• Proactively identify campaigns behavior, reporting, and processes; callouts proactively when issues are found.
• Effectively communicate with the team; fit with team’s organization chart to escalate and promptly communicate needs and ideas.
• Act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns.
• Monitor campaign delivery by post-live QA check to ensure campaigns are running as expected and targeting objectives are met; check daily reports in CM360 & Sizmek.
• Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary.
• Responsible for trafficking the campaigns in ad serving platforms.

Job description

The ideal candidate has independence focuses on quality and is eager to grow. Responsible for campaign setup, trafficking, and report generation in different ad servers. Should provide exceptional service to the clients. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Responsibilities

• Work directly with our agencies to implement and execute Digital Advertising campaigns and activate the audience strategy. Then monitor, pull reports, and ensure that campaigns are executing according to the client’s needs and guidelines, extract insights from audience data gathered from the different DMP/CDP and DSP platforms and effectively communicate to strategy and planning teams in relation to their goals and objectives.
• Share results from audience analytics reports with teams when available.
• Proactively identify campaigns behavior, reporting, and processes, callouts proactively when issues are found.
• Effectively communicate with the team. Fit with team’s organization chart to escalate and promptly communicate needs and ideas.
• One should act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns.
• Monitor campaign delivery by post live QA check to ensure campaigns are running as expected and targeting objectives are met. This includes checking daily reports in CM360 & Sizmek.
• Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary.
• Responsible for trafficking the campaigns in ad serving platforms.

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