Search Analyst

Publicis Groupe ANZ; Bogotá; Híbrido; COP 133.920.000 - 223.200.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking aSenior Search Analyst to support global clients by running and optimizing search campaigns, guiding team members, and ensuring QA, reporting, and billing accuracy. You will identify opportunities, provide optimization guidance, and contribute to campaign lifecycle improvements.

You will collaborate with cross-functional teams, grow professionally within a large agency network, and help deliver outstanding work for prominent clients worldwide.

Formación

• Advanced expertise in two or more search platforms (Google, Bing, SA360).
• Strong communication and results-oriented mindset.
• Attention to detail and analytical skills.
• Experience in digital branding or performance campaigns.
• Intermediate Excel knowledge.
• Teamwork and client orientation to help the team grow.
• Experience with bulk edits.
• Knowledge of reporting tools such as Data Studio, Power BI and Datorama.
• Nice to have: knowledge of Smartly, Sprinklr, 4C Insights.

Responsabilidades

• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization.
• Proactively identify client's growth opportunities and take actions to ensure it happens.
• Assist in Search and Digital Media training sessions.
• Oversee the development, the rollout, and the adherence to search media best practices.
• Develop, train, and certify yourself to evolve and continue your career path within PGD, while working on your daily tasks.
• Develop and maintain relationships with clients through exceptional client service.
• Provide the clients with recommendations and optimization strategies that are aligned with their objectives.
• Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans, planning product launches and campaigns.
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle

Conocimientos

Google Ads

Bing Ads

SA360

Strong communication

Results oriented

Attention to details

Analytical skills

Teamwork

Client orientation

Herramientas

Data Studio

Supermetrics

Power BI

Datorama

Bulk Edits

Marin

Kenshoo

4C

Sizmek

IAS/MOAT

Sprinklr

4C Insights

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Senior Search Analyst who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our international clients 'businesses by running and activating search campaigns and guiding team members to improve their technical goals, having direct contact with worldwide agencies. This role will be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations and provide input for the client.The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimizationProactively identify client's growth opportunities and take actions to ensure it happens.Assist in Search and Digital Media training sessions. You will have the time and opportunity to grow and help others succeed.Oversee the development, the rollout, and the adherence to search media best practices.Prepare, train, and certify yourself to evolve and continue your career path within PGD, while working on your daily tasks.Develop, improve, and maintain relationships with clients through exceptional client service.Provide the clients with recommendations and optimization strategies that are aligned with their objectives.Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans, planning product launches and campaigns.Running the campaign QA process to ensure accurate campaign implementation, pacing, and performanceDemonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle

Qualifications

Must require:Advance expertise in two or more Search platforms such as Google, Bing and SA360.Strong communication skills.Result oriented skills.Attention to details skills.Analytical skills.Previously trained in digital branding or performance campaigns.In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.Intermediate Excel knowledge.Strong teamwork and client orientation skills to help the team grow.Strong analytical skills.Strong knowledge managing media planning tools.Strong knowledge of Bulk EditsIntermediate knowledge on reporting tools such as Data Studio, Supermetrics, Power Bi and Datorama.Good to have: Advance LevelStrong knowledge in one/two of the following fields:Media planningMedia BuyingCreative strategyAd Serving Tools: GCM, Sizmek.Bidding Management Tools: Marin, Kenshoo, 4C. Verification Tools: IAS - MOAT.Knowledge managing 3rd party tool knowledge (Smartly, Sprinklr, 4C Insights) is a plus.