Media TAAG Analyst

Publicis Groupe; Bogotá; Vor Ort; COP 30.000.000 - 52.000.000; Vollzeit

Zusammenfassung

Publicis Global Delivery in LATAM is seeking a Digital Ad Ops Trafficker to manage campaign setup, trafficking, and reporting across ad servers. You will work with clients to ensure campaigns meet goals and guidelines, and you will translate audience data into actionable insights for strategy teams.

The role requires strong Excel skills, English at B2+ and a data-driven mindset to support campaign optimization and client success.

Qualifikationen

• 1+ year in Digital Marketing or Ad Ops roles (trafficking).
• Bachelor’s degree in Media/advertising, communication or related field.
• Strong communication skills.
• English level B2+ or higher.
• Experience with CM360, Innovid, Flashtalking.
• Experience in data management and reporting.
• Microsoft Excel: Intermediate.
• Proactive and purposeful person.
• Strong analytical and numerical skills.
• Ability to recognize and resolve problems quickly.

Aufgaben

• Work with agencies to implement and execute digital campaigns and activate audience strategy.
• Monitor campaigns, pull reports, ensure alignment with client needs and guidelines.
• Extract insights from audience data across DMP/CDP/DSP platforms and communicate to strategy teams.
• Share results from audience analytics with teams as available.
• Proactively identify campaign behavior issues and reporting gaps.
• Communicate effectively within the team and align with org structure.
• Act as a strategic partner within account teams for campaign setup guidance.
• Monitor delivery via post-live QA to meet targeting objectives; check CM360 and Sizmek reports.
• Provide troubleshooting for trafficking issues related to creative, HTML tags, and publisher implementation.

Kenntnisse

Digital Marketing

Communication

English B2+

Microsoft Excel

Analytical skills

Problem solving

Proactive attitude

Ausbildung

Bachelor's degree in Media/advertising or related field

Tools

CM360

Innovid

Flashtalking

Datorama

Data Studio

Tableau

Power BI

Jobbeschreibung

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

The ideal candidate has independence focuses on quality and is eager to grow. Responsible for campaign setup, trafficking, and report generation in different ad servers. Should provide exceptional service to the clients. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Responsibilities

• Work directly with our agencies to implement and execute Digital Advertising campaigns and activate the audience strategy. Then monitor, pull reports, and ensure that campaigns are executing according to the client’s needs and guidelines, extract insights from audience data gathered from the different DMP/CDP and DSP platforms and effectively communicate to strategy and planning teams in relation to their goals and objectives.
• Share results from audience analytics reports with teams when available.
• Proactively identify campaigns behavior, reporting, and processes, callouts proactively when issues are found.
• Effectively communicate with the team. Fit with team’s organization chart to elevate and promptly communicate needs and ideas.
• One should act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns.
• Monitor campaign delivery by post live QA check to ensure campaigns are running as expected and targeting objectives are met. This includes checking daily reports in CM360 & Sizmek.
• Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary.
• Responsible for trafficking the campaigns in ad serving platforms.

Qualifications

MANDATORY QUALIFICATIONS:

• 1+ year in roles related to Digital Marketing (Digital AdOps / Media Trafficker / Ad Ops Trafficker, etc.
• Bachelor’s Degree in Media/advertising or communication, Business, engineering, Commerce, Arts or any relevant field.
• Communication skills.
• English level B2+ or above.
• Experience with Ad Servers like:
  • CM360
  • Innovid
  • Flashtalking
• Experience in data management and reporting (must).
• Microsoft Excel: Intermediate (must).
• Proactive and purposeful person.
• Strong analytical and numerical skills.
• Demonstrable ability to recognize and resolve problems quickly and efficiently

NICE TO HAVE:

• Basic knowledge of Taxonomy, Event Tagging, Floodlight Creation, Audience.
• Experience with Ad serving tools such as (Google Campaign Manager, Innovid, and Flashtalking)
• Experience managing Reporting tools (Datorama, Data Studio, Tableau, Power Bi.